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Senior Marketing Professional

hace 2 semanas

Pereira, Risaralda, Colombia FullStack Labs A tiempo completo

About FullStack Labs

We are a dynamic software consultancy company dedicated to delivering exceptional digital solutions to top global companies and innovative startups in the Americas. Our core values center around creativity, innovation, and a passion for excellence.

Our Mission
  • We strive to be a trusted partner for our clients, delivering tailored solutions that meet their unique needs and exceed their expectations.
  • We aim to foster a culture of continuous learning and professional growth, empowering our employees to reach their full potential.
  • We prioritize building strong relationships with our clients, partners, and employees, based on mutual respect, trust, and open communication.
  • We invest in cutting-edge technologies and methodologies to stay ahead of the curve and drive business growth.
  • We are committed to making a positive impact in our communities, through philanthropy and corporate social responsibility initiatives.
The Job

We are seeking an experienced Marketing Manager to lead the development, execution, and optimization of our marketing initiatives.

You will be responsible for managing workflows, ensuring deadlines are met, and driving accountability within the team. You will also execute and oversee key marketing campaigns, foster community engagement, and analyze performance metrics to support business objectives.

Main Tasks
  1. Marketing Strategy & Team Leadership:
  • Develop and implement comprehensive marketing strategies aligned with business goals.
  • Lead and manage a high-performing marketing team, focusing on talent development and retention.
Campaign Execution & Optimization:
  • Create and execute multi-channel marketing campaigns, leveraging digital and traditional platforms.
  • Collaborate with internal and external teams to ensure alignment with overall marketing goals.
Performance Tracking & Reporting:
  • Track and analyze key performance metrics to inform data-driven decision-making.
  • Generate regular reports to assess campaign effectiveness and team productivity.
Requirements
  1. 5+ years of professional experience in marketing, preferably in the IT or software industry.
  2. Advanced English language skills are required.
  3. Successful completion of a four-year college degree is necessary.
  4. 5+ years of experience leading and managing a marketing team.
  5. Proven track record of developing and executing successful marketing campaigns across various channels.
  6. Demonstrated leadership skills, with the ability to manage and mentor multiple direct reports.
  7. Proficiency in Google Ads for campaign planning, execution, and optimization.
  8. Experience with HubSpot or similar CRM platforms for managing leads, automation, and customer engagement.
  9. Strong expertise in marketing project management and campaign execution, ensuring timely and effective delivery.
  10. Deep understanding of marketing principles and best practices, including digital marketing, branding, and audience targeting.
  11. Analytical skills to track key performance metrics, measure campaign effectiveness, and drive data-driven decision-making.
  12. Experience in social media management using tools like Hootsuite to schedule posts, monitor engagement, and optimize content strategy.
  13. Strong communication and organizational skills to manage multiple projects and stakeholders effectively.
What We Offer
  1. Competitive salary and benefits package.
  2. Paid Time Off (vacation, sick leave, maternity and paternity leave, holidays).
  3. 100% remote work flexibility.
  4. The opportunity to work with leading startups and Fortune 500 companies.
  5. Health insurance with Sura 100% coverage for you and up to 4 primary family members.
  6. English classes for professional development.
  7. A food card for meal expenses.
  8. Ample opportunities for career advancement and continuing education.