Product Marketing Director

hace 4 semanas

Bogotá, Bogotá D.E., Colombia Tbwa ChiatDay Inc A tiempo completo

As a Product Marketing Director at VTEX, you will be the driving force behind our product strategy, bridging the gap between product development and sales and marketing efforts. With a deep understanding of our competitors and buyers, you will develop positioning, messaging, and marketing programs that resonate with our target audience and empower our sales channels to succeed.

You will work closely with sales and product teams to create go-to-market strategies and playbooks that enable our global teams to effectively market our products. Your research and data analysis skills will inform our messaging and positioning, ensuring we stay ahead of the competition.

Key responsibilities include:

  • Developing and executing go-to-market strategies and playbooks
  • Conducting market analysis to inform messaging and positioning
  • Leading product launches and ensuring regional marketing, sales, and CX teams are enabled
  • Creating marketing programs and sales collateral that articulate the benefits of our products

Requirements include:

  • 3+ years of experience in product marketing, preferably in B2B SaaS
  • Proven track record of leading initiatives across product and sales & marketing organizations
  • Craft obsession and attention to detail
  • Metrics-driven and analytical
  • Systemic thinking and problem-solving skills

VTEX is a composable and complete commerce platform that delivers efficiency and reduces maintenance for organizations seeking to modernize their tech stack. We empower brands, distributors, and retailers with flexibility and comprehensive solutions, enabling them to invest in what provides a clear business advantage and boosts profitability.

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