Senior Marketing Director for B2B Growth

hace 2 semanas

Medellín, Antioquia, Colombia Baja Nearshore A tiempo completo

**Job Overview**

We are seeking an experienced Marketing Manager to lead our marketing efforts and drive business growth in the US B2B market.

Key Responsibilities:

  • Content Management: Oversee the development, scheduling, and publication of content across multiple platforms (website, blog, social media, email, etc.). Collaborate with content creators, designers, and other teams to ensure alignment with brand standards and marketing goals. Organize content calendars to maintain consistent messaging and timely campaign execution.
  • Lead Management: Monitor and manage incoming leads from various marketing sources (paid, organic, referrals, events). Facilitate the transition of leads from marketing to sales, ensuring prompt and accurate assignment. Use CRM tools to segment, nurture, and optimize leads for better lead-to-customer conversion rates.
  • CAC Tracking: Track CAC metrics, identifying ways to reduce acquisition costs while enhancing marketing effectiveness. Collaborate with finance to monitor marketing expenses, forecast budgets, and ensure campaign ROI goals are achieved.
  • Pipeline Management: Partner with the sales team to monitor the marketing pipeline, identify bottlenecks, and optimize the flow through the sales funnel. Track lead progress through the pipeline, from initial engagement to conversion into Marketing Qualified Leads (MQLs).
  • Lead Conversion to MQLs: Design and execute lead nurturing campaigns to engage and qualify prospects based on established criteria. Track engagement metrics (email opens, clicks, social interactions) and adjust strategies to boost conversion rates. Use marketing automation tools for drip campaigns and workflows that drive lead nurturing and qualification.
  • Campaign Execution and Optimization: Assist in planning, executing, and fine-tuning marketing campaigns, including digital, print, events, and email initiatives. Evaluate campaign performance (CTR, impressions, conversions) and provide insights for future improvements. Work with external agencies and partners to manage paid media campaigns and optimize advertising budgets.
  • Market Research and Competitor Insights: Conduct market research to gain insights into customer behavior, industry trends, and competitor strategies. Identify potential market opportunities and areas to focus marketing efforts.
  • Reporting and Analysis: Generate regular marketing reports and dashboards to measure performance metrics, such as website traffic, lead generation, conversion rates, and pipeline growth. Analyze data to identify patterns, strengths, weaknesses, and opportunities for enhancing marketing strategies. Present findings to senior marketing and sales leaders.
  • Brand Management: Ensure all marketing communications adhere to brand guidelines and maintain a consistent tone across all channels. Work with internal teams to manage public relations, partnerships, and influencer relationships that boost brand visibility.

Requirements:

  • 5+ years of experience in US B2B marketing, preferably in the insurance industry
  • Proven ability to grow leads pipelines
  • Experience leading remote teams
  • Familiarity with Zoho One or similar software is a plus

Estimated Salary: $80,000 - $120,000 per year

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