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Data Instrumentation Specialist
hace 1 mes
TelevisaUnivision is a leading Spanish-language media company that's investing in its content, people, and properties across digital, streaming, social, audio, linear, and live events.
We're growing our offerings on the successful ViX streaming platform, and we're seeking an experienced Data Instrumentation Specialist to join our dynamic team.
This role involves hands-on work with data instrumentation technologies, ensuring robust data analytics capabilities, and collaborating with product, QA, and engineering teams to drive business objectives.
Key Responsibilities:
We're looking for someone who can implement and maintain data tracking solutions across various platforms, including Segment, Google Analytics (GA4), and BigQuery.
- Implement and maintain data tracking solutions to drive insights into user behaviors on our video streaming platform.
- Create and modify GTM and GA360 configurations to support new features.
- Maintain and update the DataLayer to ensure accurate and comprehensive data collection.
- Maintain a proactive approach to privacy and data compliance, navigating complexities related to VPPA, COPPA, and targeted advertising consents.
Product Collaboration and Integration:
- Work directly with Product Managers and Engineers to deliver analytics instrumentation on new products and features across web, iOS/Android apps, and CTV/OTT products.
- Collaborate with Product Managers to prioritize Data Instrumentation tickets during Sprint Planning based on estimated timelines.
- Advise product teams on tagging events and defining metadata requirements for new features, ensuring accurate implementation before launch.
- Assist Product Owners and Analysts in generating reports for new features to assess and understand achieved KPIs.
Testing and Quality Assurance:
- Collaborate with QA teams to define test cases, smoke tests, and regression tests, prioritizing bug tickets and validating fixes.
- Periodically audit the reporting layer for data inconsistencies and anomalies to pinpoint instrumentation issues.
Operational Excellence:
- Develop and refine instrumentation specifications to ensure high-quality data collection from client applications.
- Support troubleshooting and resolution of data issues to maintain data accuracy and functionality.
- Understand the importance of clean data for driving insights across systems and be accountable for ensuring instrumentations are consistent, well-defined, and reliable.
- Develop new business metrics and oversee tagging changes required to support those metrics.
- Maintain documentation on ongoing Data Instrumentation requirements.
Estimated Salary: $120,000 - $180,000 per year
