National Geographic Learning Portfolio Manager
hace 4 días
This role is responsible for leading and developing the product strategy, print and digital, to ensure sales and profitability objectives for the National Geographic Learning (ELT) portfolio. The successful candidate will lead the support of sales teams, strategic accounts, and coordinate local product development and production. Additionally, they will identify opportunities for market share growth and support the development and implementation of local and regional marketing strategies.
The ideal candidate will have a Bachelor's Degree in Marketing, Public Relations, or English Language Teaching, along with fluency in English and 3 years of total marketing/product management experience. Strong communication skills, both written and verbal, in English and Spanish are also required. Experience handling ELT product catalogs and knowledge of the ELT market in South America are highly valued.
Key responsibilities include:
- Leading the NGL Product, print and digital, for South America, and collaborative work in regional projects at Latin America level.
- Developing and executing strategic product plans based on market and sales area needs in terms of support, training, and joint development of the marketing strategy for the region.
- Product training and coaching to sales teams to meet business objectives.
- Analyzing product competition, including advantages, disadvantages, and USPs, for the development of product Sales Kits for sales teams.
- Defining products from the NGL catalog for the region that best fit the context, methodologies, and needs of our current and potential customers.
Benefits
Cengage Group offers a range of benefits to its employees, including access to ongoing training and professional development opportunities, flexible working arrangements, and a comprehensive employee assistance program.
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