Regional Marketing Strategist for North Latam

hace 2 días

Bogotá, Bogotá D.E., Colombia Crypto Directories A tiempo completo

Crypto Directories seeks a seasoned Regional Marketing Strategist to spearhead local product campaigns and develop growth initiatives in North Latam.

About the Role:

We are looking for a highly motivated and experienced marketing professional to join our team as a Regional Marketing Strategist. As a key member of our marketing department, you will be responsible for developing and executing regional product campaigns, owning local marketing strategies, and growing strategic marketing partner relationships.

Key Responsibilities:

  • Develop and execute regional product campaigns in partnership with internal stakeholders.
  • Owning local marketing strategies, including growth initiatives, strategic projects, and full-funnel marketing programs.
  • Designing marketing campaigns, complete with communication, performance marketing, social media, and activations.
  • Collaborating with global marketing to localize relevant campaigns in service of user growth.
  • Managing and growing strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability.
  • Mapped out user journey and increasing user funnel conversion through surfacing product ask, user education, and operation campaigns.
  • Ideated, tested, iterated, and optimized growth via paid acquisition, retargeting, and product optimizations across web and native-app growth channels.
  • Grow user base and increase awareness of the Binance brand in fun, creative, and informative ways.
  • Monitoring campaign progress and results using data analysis and user feedback to ensure ever-improving efficacy and user experience.

Requirements:

  • Fluency in Spanish and English.
  • Minimum 5 years of relevant marketing experience, preferably in a fast-paced industry.
  • Execution-oriented mindset with humility, drive, and scrappiness.
  • Strong interest and knowledge in crypto/blockchain/technology.
  • Ability to work independently.
  • Capacity to work under pressure and short timelines.
  • Balance strategic planning with operations and execution.
  • University degree relating to Marketing (a plus).
  • Strong coordination skills and strategic mindset for marketing.
  • Familiarity with online and offline marketing avenues such as social media, community management, and event management.
  • Proven experience in growing and managing user base.

Compensation:

The estimated salary range for this position is between $80,000 - $110,000 per year, depending on experience.

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