Digital Media Strategist
hace 2 semanas
We are seeking a highly skilled Digital Media Strategist to join our team at Addi, a leading fintech company transforming credit and banking in Latin America.
About Us
Addi is a technology company that aims to build fair, simple, and affordable financial services for its clients. We launched in 2019 and have already served millions of clients and disbursed millions of dollars.
Your Role
As a Digital Media Strategist, you will be responsible for developing and executing comprehensive paid media strategies across multiple digital channels to drive traffic, increase conversions, and maximize return on investment (ROI). You will work closely with the growth and comms teams to ensure alignment on campaign objectives, messaging, and creative execution.
Key Responsibilities
- Design and launch full-funnel paid media campaigns across platforms (Google, Facebook, Instagram, TikTok, LinkedIn, etc.) on both B2B2C segments
- Support the strategy to increase new qualified leads to join our marketplace
- Develop detailed media plans with clear budget allocations across channels based on campaign objectives, optimizing the budget allocation for the highest-performing channels
- Increase campaign relevance and engagement by improving audience segmentation, resulting in conversion rates across key campaigns on both segments
- Develop detailed performance reports with actionable insights contributing to improvement in overall campaign effectiveness
- Partner with brand, growth, and comms teams to ensure alignment on campaign objectives, messaging, and creative execution
Requirements
- Strong experience and knowledge in digital media (paid media strategies)
- Experience with budget management, campaign optimization, and audience targeting
- Proven track record of defining and creating customer journeys that can evolve into full-funnel strategies to attract qualified leads or drive traffic to landing pages and apps
- Impeccable analytical skills, including data interpretation and report-building
- Proficiency in using tools such as Google Analytics, ad management platforms, and reporting (Excel proficiency)
What We Offer
- Competitive salary: $90,000 - $120,000 per year
- Generous equity package
- 100% health insurance (and 100% for dependents)
- Flexible time-off policy
- Learning budget
Hiring Process
- Meet with our recruiter for a 30-minute video chat to get to know you better and answer any questions you may have about Addi
- Meet with the hiring manager for a 45-minute video chat interview to dive deeper into your experience and skills
- Meet with our Head of Comms for a 30-minute chat to discuss your skills, marketing planning, campaigns, interest, and digital media knowledge
- Business case presentation to showcase your business strategy, content management skills, and expertise facing real situations
- Meet with one of our founders for a 30-minute chat to discuss the vision of the company and how you will contribute to our product
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