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Digital Marketing Specialist

hace 2 meses

Bogotá, Bogotá D.E., Colombia BruntWork A tiempo completo

This is a remote position with a dynamic company poised for growth in the executive coaching and leadership development industry.

Schedule: Monday to Friday between 6:00 AM and 12:00 PM in the US Pacific Time Zone.

Client Overview: This company has built its reputation on excellence and is transitioning from referrals to proactive digital marketing.

Job Description: As the Marketing Assistant, you will spearhead digital marketing efforts, focusing on LinkedIn, crafting compelling content, managing social media interactions, and contributing to the company blog.

Responsibilities:

  • Develop and execute a content strategy for LinkedIn, creating engaging posts that spark meaningful conversations among industry professionals.
  • Manage daily social media operations, fostering community engagement and building relationships with followers.
  • Conduct in-depth competitor analysis to identify market trends and opportunities.
  • Craft insightful blog posts showcasing the company's expertise in executive coaching and leadership development.
  • Generate comprehensive reports on marketing metrics, providing actionable insights to guide strategy.
  • Collaborate with leadership to ensure all content aligns with the company's voice, values, and objectives.
  • Research and stay updated on industry trends, incorporating relevant topics into content creation.
  • Assist in developing innovative marketing campaigns to expand the company's reach and impact.

Requirements:

  • Native-level fluency in American English with exceptional writing and communication skills.
  • Proven track record in social media management, particularly on LinkedIn.
  • Strong portfolio demonstrating content creation and blog writing expertise.
  • Someone creative who can create simple graphics.
  • Proficiency in social media analytics tools and data-driven decision making.
  • Excellent research skills with the ability to distill complex information into engaging content.
  • Self-motivated with strong time management skills and ability to work independently.
  • Experience in B2B marketing, ideally within professional services or coaching industry.
  • Adaptability to work remotely and align with US Pacific Time Zone.
  • Passion for personal development and ability to articulate leadership concepts effectively.

Independent Contractor Perks:

  • Permanent work from home.
  • Immediate hiring.
  • Steady freelance job.