Digital Marketing Optimization Professional

hace 5 días


Medellín, Antioquia, Colombia Wisevu A tiempo completo

We are Wisevu Inc., a renowned remote digital marketing agency with extensive experience in delivering industry-leading solutions to essential businesses. Our team of skilled and passionate experts, including SEOs, web designers, developers, and content marketers, work together to provide exceptional digital marketing services.

Job Overview

This role is ideal for a talented and experienced Conversion Rate Optimization (CRO) Specialist looking for a new career challenge with a well-established Canadian digital marketing agency. As a CRO Specialist, your primary responsibility will be to optimize landing pages, ad creatives, and marketing funnels to improve conversion rates and reduce the cost per conversion.

Key Responsibilities:
  1. Landing Page Optimization: Enhance lead generation and conversions by optimizing landing pages, sales funnels, and Google & Meta Ads.
  2. A/B Testing and Data Analysis: Conduct A/B and multivariate tests, analyze heatmaps, user recordings, and performance data to refine layouts, CTAs, and creatives.
  3. Collaboration with Designers and Developers: Work closely with designers and developers to implement CRO-driven improvements that enhance user experience and engagement.
  4. Data-Driven Decision Making: Leverage Google Analytics, Hotjar, Crazy Egg, VWO, and similar tools to monitor conversion rates, cost per conversion, and funnel efficiency.
  5. Reporting and Insights: Provide weekly and monthly reports with actionable insights to continuously refine optimization strategies.
  6. Cross-Functional Collaboration: Work closely with developers, designers, and paid ad specialists to execute and refine CRO strategies.

Requirements:

  • Education and Experience: Bachelor's degree in Marketing, Business, Communications, IT, or a relevant field; 3+ years of experience in CRO, digital marketing, or a related field.
  • Communication and Analytical Skills: Excellent command of the English language; excellent written and verbal communication skills; high attention to detail.
  • Technical Skills: Strong knowledge of A/B testing, heatmaps, and funnel optimization; experience with Google Ads & Meta Ads optimization; familiarity with tools like Google Analytics, Hotjar, Crazy Egg, VWO, or similar.

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