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Digital Marketing Senior Analyst

hace 2 meses


Bogotá, Bogotá D.E., Colombia Rappi, Inc. A tiempo completo
About Rappi, Inc.

Rappi, Inc. is a leading company that is revolutionizing the way we think about business. We are a team of innovators who are passionate about making a difference and pushing the boundaries of what is possible.

Job Summary

We are seeking a highly analytical and driven marketing professional to join our Digital Marketing team as a Senior Analyst. In this role, you will be responsible for managing and owning performance on various digital marketing channels, including paid media and social media advertising.

Key Responsibilities
  • Develop and implement data-driven strategies to optimize marketing performance and drive business growth.
  • Manage and analyze large datasets to identify trends and opportunities for improvement.
  • Collaborate with cross-functional teams, including creative, product, and adtech, to ensure seamless execution and maximum impact.
  • Stay up-to-date with the latest industry trends and best practices in digital marketing.
  • Develop and maintain reporting and analytics tools to track performance and inform decision-making.
Requirements
  • Bachelor's degree or higher in a quantitative field, such as computer science, engineering, or mathematics.
  • 2-5 years of experience in a highly analytical role, with a strong background in data analysis and marketing performance.
  • Expert-level proficiency in MS Excel, Google Sheets, and Power BI.
  • 1+ years of experience managing performance for a digital marketing channel.
  • Fluent in English, with Spanish and/or Portuguese fluency a plus.
  • Strong organizational and time management skills, with the ability to prioritize and manage multiple projects simultaneously.
  • Excellent communication and presentation skills, with the ability to effectively communicate complex data insights to both technical and non-technical stakeholders.