Senior Programmatic Analyst

hace 4 semanas

Bogotá, Bogotá D.E., Colombia Publicis Groupe Sweden A tiempo completo
Company description

Publicis Global Delivery is the talent powerhouse of Publicis Groupe, the largest global communications group. We make sure to hire, boost and develop the best people worldwide to deliver outstanding work for the most prominent clients within the Groupe.

In LATAM, we are over 1,700 passionate employees that love to push boundaries and drive innovative solutions. If you are a risk-taker and love to develop intrepid ideas, PGD is the place for you.

We Move People, and People Move Us

Overview

Publicis Global Delivery is looking for a Senior Programmatic Media Specialist who wants to help our global clients succeed and our team continue growing. You will directly contribute to transforming our international clients' businesses by running and activating programmatic campaigns and guiding team members to improve their technical goals. You will be responsible for implementing and managing the overall paid marketing strategy, communication, budget allocation, and ROI from different digital channels. You will develop specific campaigns to create and maintain high levels of quality outcomes with a deep understanding of media analytics and reporting. The ideal candidate has independence and a focus on quality and is eager to grow together with more than 5,000 employees of Publicis Global Delivery in the world. If you are passionate about digital marketing and possess the required skills, this opportunity may be the perfect fit for you.

Responsibilities

Lead the development and implementation of strategies through programmatic media buying and direct-to-publisher activities, using analytical and data-driven decisions. Lead all aspects of campaign execution, including planning, documentation, handling assets, and acquiring or providing all requirements for campaign launches. Coordinate with publishers to set up and handle deals and build a good rapport and collaborative relationship with publishers. Proactively identify client growth opportunities and take actions to ensure they happen. Assist in programmatic and digital media training sessions. You will have the time and opportunity to grow and help others succeed. Oversee the development, rollout, and adherence to programmatic best practices. Prepare, train, and certify yourself to evolve and continue your career path within PGD while working on your daily tasks. Develop, improve, and maintain relationships with clients through exceptional client service. Provide clients with recommendations and optimization strategies that are aligned with their objectives. Be responsible for campaign optimizations and the QA process.

Qualifications

Must require: Advance expertise in two or more Programmatic DSPs Platforms such as DV360, TTD, Yahoo, Verizon, Xandr, Amazon, Teads, Amobee among others. Strong communication skills. Result-oriented skills. Attention to detail skills. Analytical skills. Previously trained in digital branding or performance campaigns. In-depth knowledge of programmatic platforms, operating as an in-agency expert while showing a good understanding of the overall media landscape. Intermediate Excel knowledge. Strong teamwork and client orientation skills to help the team grow. Intermediate knowledge on reporting tools such as Data Studio, Supermetrics, Power Bi and Datorama. Strong knowledge managing Ad serving tools (GCM, Sizmek) and Verificators (IAS – MOAT –Double Verify).

Good to have: Strong knowledge in one/two of the following fields: Media planning, Media Buying, Creative strategy, Bidding Management Tools: Marin, Kenshoo, 4C. Paid Social Media Platforms.

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