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Customer Engagement Program Manager
hace 4 semanas
Customer Program Manager Remote - Colombia *ONLY CVs SUBMITTED IN ENGLISH WILL BE CONSIDERED* The Opportunity: Anthology delivers education and technology solutions so that students can reach their full potential and learning institutions thrive.
Our mission is to empower educators and institutions with meaningful innovation that's simple and intelligent, inspiring student success and institutional growth.
The Power of Together is built on having a diverse and inclusive workforce.
We are committed to making diversity, inclusion, and belonging a foundational part of our hiring practices and who we are as a company.
For more information about Anthology and our career opportunities, please visit .
The Customer Success Marketing team at Anthology focuses on driving customer engagement through personalized, data-driven marketing programs that foster long-term relationships and support retention.
As Customer Engagement Program Manager , you will develop and manage targeted lifecycle marketing initiatives that enhance customer satisfaction, deepen engagement, and drive business outcomes.
Reporting to the Director of Customer Success Marketing , you will lead multi-channel engagement strategies, leverage data-driven insights, and collaborate across teams to deliver impactful customer experiences.
Specific responsibilities will include: Developing and managing personalized, multi-channel marketing programs to engage customers at various stages of their journey, increasing product adoption, retention, and advocacy.
Partnering with Data operations, Product Marketing, Customer Success, and Creative teams to create scalable, insight-driven engagement strategies tailored to customer needs.
Leveraging customer segmentation, behavioral insights, and lifecycle data to design automated marketing programs that drive meaningful customer engagement.
Overseeing end-to-end campaign management across multiple channels (email, community, social media, in-app messaging, and events), including strategy, execution, A/B testing, and performance optimization.
Supporting and promoting customer recognition and advocacy initiatives, including the Community Trailblazer and Catalyst Awards programs.
Collaborating with Sales and Customer Success teams to equip them with engagement tools and insights, ensuring seamless alignment across customer touchpoints.
Owning measurement and reporting, leveraging analytics to track program performance and optimize future strategies.
Contributing to the success of Anthology Together, our annual user conference, by managing customer engagement initiatives and recognition programs.
The Candidate: Required skills/qualifications: 6+ years of experience in customer lifecycle marketing, customer engagement, or advocacy.
A track record of building and optimizing automated marketing programs that improve retention and customer satisfaction.
Experience using data and customer insights to inform marketing strategies and drive measurable outcomes.
Expertise in A/B testing, segmentation, and multi-channel engagement tactics (email, push, in-app, community, etc.).
Strong collaboration skills with cross-functional teams, including Customer Success, Sales, and Product Marketing.
A strategic, analytical, and operational mindset, with the ability to translate data into actionable marketing programs.
Experience with marketing automation platforms (Salesforce, 6sense, PlanHat, HubSpot, Marketo, or similar).
A passion for customer success and engagement, with the ability to craft experiences that drive long-term loyalty.
Fluency in written and spoken English at CEF B2 level or above.
Preferred skills/qualifications: SQL knowledge.
This job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required.
Nothing in this job description restricts management's right to assign or reassign duties and responsibilities at any time.
Anthology is an equal employment opportunity/affirmative action employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, national origin, marital status, disability, sexual orientation, gender identity/expression, protected military/veteran status, or any other legally protected factor.
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