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Marketing Operations Specialist

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Medellín, Antioquia, Colombia Virtue Health A tiempo completo

We are Virtue Health, a forward-thinking organization dedicated to simplifying self-funding for brokers and employers by designing innovative health plans that enhance benefits while effectively reducing risk.
Our mission is to empower businesses with smarter, more sustainable healthcare solutions.
Our Core Values: Be Virtuous: Act with integrity, honesty, and ethical principles in all interactions, ensuring trust and respect are foundational to our actions.
Be a Problem Solver: Approach challenges with a solution-oriented mindset, leveraging creativity and critical thinking to overcome obstacles efficiently.
Be Accountable: Take responsibility for your actions and decisions, upholding commitments and maintaining transparency with colleagues and clients.
Do Whatever It Takes: Demonstrate unwavering dedication and perseverance, going above and beyond to achieve goals and deliver exceptional results.
Key Responsibilities: Collaborate with marketing and sales teams to streamline operations.
Manage and optimize the marketing technology stack, including hubstaff systems and integrations.
Oversee and enhance marketing automation platforms, ensuring alignment with organizational goals.
Implement and execute email marketing campaigns across various platforms.
Conduct market research and perform competitive analysis to inform marketing strategies.
Analyze campaign performance data and generate actionable reports to measure effectiveness.
Develop and refine marketing processes and workflows for efficiency and scalability.
Implement and manage lead scoring and nurturing programs to improve conversion rates.
Lead the integration of marketing automation tools with CRM systems.
Identify, evaluate, and implement new marketing technologies to drive innovation.
Design, build, and maintain performance reporting dashboards to track key metrics.
Assess and improve customer experience across multiple channels and touchpoints.
Collaborate with internal teams to optimize landing pages and marketing funnels.
Optimize user funnels and identify key conversion points for improvement.
Key Qualities We Are Looking For: Strong analytical and problem-solving skills to drive data-informed decisions.
Exceptional organizational and time-management skills for managing multiple priorities.
Excellent communication and collaboration abilities to work effectively across teams.
Proactive, solution-oriented, and committed to continuous improvement.
Who This Role Is Not For: This role is not for those who: Prefer a highly structured, slow-paced environment where change is minimal.
Are not comfortable with rapid growth, ambiguity, and an environment that requires you to be flexible and adapt quickly.
Lack a strong drive for excellence and continuous improvement in both individual and team performance.
Are not passionate about being part of a team that challenges one another to be better every day.
Expect micromanagement or lack proactivity and solution-oriented thinking.
Education and Experience: 4+ years of experience in marketing operations or a related field.
Proficiency in Hubspot.
Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM integration.
Strong analytical skills with experience in data visualization and reporting tools.
Familiarity with marketing processes, lead scoring, and user funnel optimization.
English proficiency at a C1/C2 level.
Salary and Compensation: We offer a competitive salary along with Individual+Company performance bonuses.
Our compensation structure is designed to reflect that increased responsibility, results, and leadership drive higher pay within our organization.
Location: Physical Requirements: This position requires the ability to sit or stand for extended periods and use a computer for prolonged periods.
Commitment to Diversity: Virtue Health is an equal opportunity employer.
We celebrate diversity and are committed to creating an inclusive environment for all team members.
Virtue Health Recruitment Process: Pre-Screening Assessment.
Cultural Interview.
Skill Assessment.
Skills Interview.
Final Interview.
Apply now to join our team and be part of a journey that makes a difference.
To speed up your process, complete your pre-screening assessment on our candidate portal.
Once that's done, feel free to send me a message or email
Seniority level Mid-Senior level Employment type Full-time Job function Marketing and Sales Industries Insurance #J-18808-Ljbffr