Email Marketing Senior Analyst

hace 3 semanas

Bogotá, Bogotá D.E., Colombia Evalueserve A tiempo completo

Elevate Your Impact Through Innovation and Learning Evalueserve is a global leader in delivering innovative and sustainable solutions to a diverse range of clients, including over 30% of Fortune 500 companies.
With a presence in more than 45 countries across five continents, we excel in leveraging state-of-the-art technology, artificial intelligence, and unparalleled subject matter expertise to elevate our clients' business impact and strategic decision-making.
Our team of over 4,500 talented professionals operates in countries such as India, China, Chile, Romania, the US, and Canada.
Our global network also extends to emerging markets like Colombia, the Middle East, and the rest of Asia-Pacific.
Recognized by Great Place to Work in India, Chile, Romania, the US, and the UK in 2022, we offer a dynamic, growth-oriented, and meritocracy-based culture that prioritizes continuous learning and skill development, work-life balance, and equal opportunity for all.
About Risk and Quant Solutions (RQS) Risk and Quant is one of the fastest growing practices at Evalueserve.
As an RQS team member, you will address some of the world's largest financial needs with technology proven solutions.
You would solve these banking challenges and improve decision making with award winning solutions.
What you will be doing at Evalueserve We are looking for someone to be responsible for developing, executing, and managing email marketing campaigns and programs in Marketo.
This includes batch and event/webinar programs.
This role includes: Manage planning, builds using existing templates in our COE, QA, and scheduling/deployment, all while ensuring compliance with privacy regulations and alignment with business strategy and objectives.
Monitor and evaluate the success of campaigns on an ongoing basis and analyze email data to gain insights and make data-driven recommendations for improving engagement and effectiveness.
Assist with other digital marketing efforts such as list imports, cropping images, and demonstrate initiative to proactively recognize, clarify, and resolve issues and needs beyond your immediate responsibilities.
Email & Campaign Management: -Lead all aspects of the email production process - creation, execution, and optimization of email campaigns, including asset coordination, testing, QA, scheduling, and deployment.
-Ensure process efficiency, timely and accurate deployment of campaigns, consistency in voice and brand messaging, and alignment with strategic goals.
-Coordinate with stakeholders to define overall objectives, reporting needs, and list requirements.
-Coordinate with cross-functional teams to ensure assets and campaign proofs delivered are accurate and delivered in timely fashion to meet campaign deadlines.
-Provide concise and timely project milestones to business partners and stakeholders.
-Co-manage the master marketing email calendar to ensure low email saturation.
Metrics Monitoring & Reporting: -Monitor and evaluate the success of campaigns and programs on a proactive, ongoing basis.
-Analyze data insights to optimize campaigns, improve engagement, and drive measurable results.
-Provide creative, functional, and technical solutions to improve campaign performance and offer practical, actionable recommendations.
What we're looking for 4+ years hands-on experience in Marketo in a B2B role; expert certification strongly preferred.
Experience building and managing multi-step event/webinar programs in Marketo.
Proficient in Excel and Photoshop and good understanding of HTML.
In-depth knowledge of best practices including deliverability, messaging, optimized design (including accessibility), campaign automation, A/B testing, and targeting/segmentation.
Conceptual understanding of attribution, data management and integrity/hygiene, lifecycle, engagement/nurturing, metrics and analytics, API and CRM syncs, and privacy regulation compliance principles.
Financial Services background strongly preferred, but experience in other highly regulated industries is a plus.
A bachelor's degree in marketing or communications preferred.
Fluent in English, with working Spanish and Portuguese.
Experience with Salesforce, especially with a bi-directional sync to Marketo, is a plus.
Essential Skills for Success: -Exceptional organizational and project management skills, combined with meticulous attention to detail and the ability to multi-task and meet deadlines in a fast-paced environment are an absolute requirement.
-Adaptable to change and flexibility to redirect quickly in response to evolving business needs.
-A proactive self-starter comfortable with taking initiative but mindful of checking in to ensure alignment with business strategy and objectives.
-Excellent troubleshooting, problem-solving, and future-thinking skills; anticipates needs and formulates solutions.
-Strong interpersonal skills and proven ability to work effectively with stakeholders from different cultural backgrounds and across time zones.
-Impeccable written and verbal business communication skills.
-Comfortable operating in a structured and formal business environment.
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