Digital Marketing Specialist

hace 5 días

Bogotá, Bogotá D.E., Colombia Latamcent A tiempo completo

Position Overview We are seeking a proactive and hands-on Social Media & Digital Marketing Specialist to develop and execute an effective LinkedIn and digital marketing strategy.
This role is critical to driving engagement, growing our online presence, and optimizing our content strategy.
The ideal candidate will take ownership of our social media efforts, ensuring a structured plan, strong execution, and measurable results.
Key Responsibilities Social Media Strategy & Execution: Develop and implement a LinkedIn content strategy, including creating a social media calendar, growing followers, and increasing engagement.
Content Creation: Write compelling copy, design posts using Canva or similar tools, and ensure content aligns with our brand voice.
Hands-On Posting & Management: Take full ownership of posting on LinkedIn, ensuring consistency and quality.
Analytics & Reporting: Use HubSpot, LinkedIn analytics, and Google Analytics to track performance, optimize campaigns, and provide actionable insights.
Digital Marketing Support: Assist in executing broader marketing initiatives, including B2B marketing strategies and leveraging tools like Google Ads.
Process Improvement: Identify and recommend tools and processes to enhance social media efficiency.
Requirements 3+ years of experience in digital marketing or related roles, preferably in B2B or professional services.
Experience with HubSpot, Google Analytics, Google Ads, and content design tools like Canva.
LinkedIn Expertise: Profile optimization, content strategy, audience growth.
Strong understanding of B2B marketing, social media strategy, and execution.
Exceptional writing skills with the ability to craft engaging social media content.
Ability to analyze performance metrics and optimize campaigns based on insights.
Proactive & Self-Sufficient: Ready to contribute immediately with minimal guidance.
Open-Minded & Respectful: Embraces diversity and inclusion in the workplace.
Strategic Yet Hands-On: Capable of both developing strategy and executing tasks effectively.
Why Join Us?
Unlimited Paid time off.
This is an initial 4-month contract with the potential to transition into a full-time position based on performance.
8 hours shift - Pacific Time Zone.
Impactful Work: Help professional firms deliver exceptional client experiences and transform their businesses.
Collaborative Culture: Work with a team that values innovation, communication, and personal growth.
Growth Opportunities: Expand your skill set with ongoing professional development and mentorship.
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