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Brand Strategist

hace 1 mes

Barranquilla, Colombia Design Match A tiempo completo

BRAND STRATEGIST:
We are seeking an experienced Brand Strategist to join our team and help us develop and execute a brand strategy.
As Brand Strategist, you will work closely with cross-functional teams to identify and communicate our brand values, positioning, and messaging across all channels

**Responsibilities**:

- Develop and execute brand strategy, including brand positioning, messaging, and visual identity.
- Conduct market research and analyze industry trends to inform brand strategy.
- Work closely with cross-functional teams, including marketing, product, and design, to ensure consistent brand messaging across all channels.
- Develop brand guidelines and standards to ensure consistency across all touchpoints.
- Collaborate with creative teams to develop brand assets, including logos, typography, and color palettes.
- Lead brand activation campaigns and initiatives to build brand awareness and drive engagement.
- Analyze brand performance and provide recommendations for improvement.
**Requirements**:

- degree in marketing, business, or a related field.
- experience as a brand strategist or in a related role.
- Strong understanding of brand strategy, brand positioning, and messaging.
- Experience conducting market research and analyzing industry trends.
- Excellent communication and collaboration skills, with the ability to work cross-functionally.
- Experience developing brand guidelines and standards.
- Strong project management skills
- Experience leading brand activation campaigns and initiatives.
- A portfolio showcasing brand work and processes.
- Knowledge of oral and written English

**Benefits**:

- Professional development opportunities and continuing education support
- Collaborative and inclusive work environment

ESTRATEGA DE MARCA:
Buscamos un estratega de marca con experiência para unirse a nuestro equipo y ayudarnos a desarrollar y ejecutar una estrategia de marca.
Como estratega de marca, trabajarás estrechamente con equipos multifuncionales para identificar y comunicar nuestros valores de marca, posicionamiento y mensajes en todos los canales.
**Responsabilidades**:
Desarrollar y ejecutar la estrategia de marca, incluyendo el posicionamiento de la marca, la mensajería y la identidad visual.
Realizar estudios de mercado y analizar las tendencias del sector para fundamentar la estrategia de marca.
Trabajar en estrecha colaboración con equipos multifuncionales, incluidos los de marketing, producto y diseño, para garantizar la coherencia de los mensajes de la marca en todos los canales.
Desarrollar directrices y normas de marca para garantizar la coherencia en todos los puntos de contacto.
Colaborar con los equipos creativos para desarrollar activos de marca, incluidos logotipos, tipografía y paletas de colores.
Dirigir campañas e iniciativas de activación de la marca para crear conciencia de marca e impulsar el compromiso.
Analizar el rendimiento de la marca y ofrecer recomendaciones de mejora.
**Requisitos**:
Licenciatura en marketing, empresariales o un campo relacionado.
Experiência como estratega de marca o en un puesto relacionado.
Conocimientos sólidos de estrategia de marca, posicionamiento de marca y mensajería.
Experiência en la realización de estudios de mercado y el análisis de las tendencias del sector.
Excelentes dotes de comunicación y colaboración, con capacidad para trabajar de forma interfuncional.
Experiência en el desarrollo de directrices y normas de marca.
Gran capacidad de gestión de proyectos.
Experiência liderando campañas e iniciativas de activación de marca.
Una cartera que muestre el trabajo y los procesos de la marca.
Conocimientos de inglés oral y escrito.
Beneficios:
Oportunidades de desarrollo profesional y apoyo a la formación continua

Entorno de trabajo colaborativo e inclusivo

**Job Type**: Contract

**Salary**: $1,000 - $12,000 per day

**Language**:

- english (required)