Strategic Marketing Manager-New Energies

hace 3 semanas

Medellín, Antioquia, Colombia Rockwell Automation A tiempo completo

Rockwell Automation is a global technology leader focused on helping the world's manufacturers be more productive, sustainable, and agile.
With more than 28,000 employees who make the world better every day, we know we have something special.
Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers that take pride in how the work we do changes the world for the better.
We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work.
And if that's you, we would love to have you join us
Job Description This position is responsible for managing the development of marketing strategy and programs to maximize customer demand and sales growth for Rockwell Automation's new energy and chemical segments.
The position works for the Global Industry Strategy and Marketing Director for Process Industries and must be able to work independently and collaborate with multiple internal organizations and professionals at various levels, globally, including: Regional Sales & Marketing, Industry Teams, Business Units and Marketing Function.
SUMMARY OF RESPONSIBILITIES Develop strategies with the Global Industry Team, Regional Marketing, Marketing Communications and Strategy/Marketing Director of Process Industries for Rockwell Automation to drive sales and profit for the new energy and chemical markets.
This will be enabled through personal extensive knowledge of the Industry, customer needs, market trends, customer/market segmentation, and external environmental trends.
Partner with key stakeholders to leverage a range of qualitative (observational research, customer interview, sales feedback, etc.)
and quantitative (analytics, market research, surveys etc.)
to deeply understand, articulate and prioritize the needs and opportunities of industry and strategic customers.
Establish and direct relationships with RA Business Units, sales, solutions and services to drive solution development and deployment.
Collaborate with other industry SMMs to identify common customer needs across multiple industries that can be leveraged for faster to market solutions and thought leadership.
Responsible for ongoing Industry proof points, including campaign material, collateral for trade conferences and sales enablement support such as Industry demos and sales support material.
This is accomplished by developing a deep understanding of Rockwell Automation technology, solutions and services.
Accountable for overall budget facilitation, reports, and metrics, as allocated to these specific industry segments.
Develop and execute plans with Portfolio Marketing to grow share with major project launches within Industry Marketing across all regions.
Partner to optimize the product portfolio to develop competitive global and regional product lines considering regional customer, competitive, pricing, supply chain, and regulatory dynamics.
Assist with the development of the Rockwell Automation Industry Marketing Strategic Plan (MSP) and Business Strategy Review (BSR) that drive company strategy from Horizon 0 through Horizon 3 opportunities.
Connect with customers directly and indirectly to develop relationships and learn of coming trends and translate into future investment opportunities.
Rockwell Automation's hybrid policy aligns that employees are expected to work at a Rockwell location at least Mondays, Tuesdays, and Thursdays unless they have a business obligation out of the office.
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