Email Marketing Specialist

hace 4 días

Bogotá, Bogotá D.E., Colombia Sagan Recruitment A tiempo completo

Job Title: Email Marketing Specialist Location: Remote (EST Time Zone) Salary Range: up to 2000 USD Work Schedule: Monday - Friday, 9:00 AM to 5:00 PM (EST) NOTE: INDEPENDENT CONTRACTOR POSITION Company Overview: Sagan is an exclusive membership community for top executives, founders, and CEOs seeking to hire and maximize the impact of international talent.
We bridge the gap between global talent and US-based businesses, connecting candidates from vibrant regions like Latin America, the Philippines, India, Pakistan, Bangladesh, and Africa with leading American companies.
Discover a world of career possibilities with Sagan.
About the Company: Sagan represents a specialized digital marketing agency serving clients in the travel, accommodation, and vacation rental industries.
The agency values creativity, attention to detail, and client-focused execution across all marketing efforts, with email marketing playing a critical role in client success.
Position Overview: We are looking for an Email Marketing Specialist to join our team and play a key role in developing and executing engaging, results-driven email campaigns for our clients.
This role is perfect for someone who thrives in a creative, collaborative environment and understands how to optimize email performance while maintaining strong brand consistency across different clients.
Key Responsibilities: Build and send email newsletters using Mailchimp, ensuring they align with each client's brand and voice.
Write clear, engaging, and action-oriented email copy tailored to specific client audiences.
Manage client email lists, including segmentation, cleaning, and engagement strategies.
Track campaign performance, analyzing key metrics (open rates, CTR, etc.)
and adjusting strategies as needed.
Collaborate with internal teams to align email campaigns with broader client marketing initiatives.
Conduct A/B testing to continuously optimize subject lines, content, and formats.
Ensure all emails are mobile-friendly and follow email deliverability best practices.
Generate and present campaign performance reports to internal teams and clients when necessary.
Qualifications: Proven experience managing email marketing campaigns, particularly in Mailchimp.
Strong writing and content creation skills with a focus on persuasive and engaging email copy.
Familiarity with Google Workspace (Docs, Sheets, Drive, Gmail) for content planning and collaboration.
Basic understanding of email marketing performance metrics and optimization strategies.
Excellent attention to detail, including proofreading and email formatting.
Ability to manage multiple client projects simultaneously while meeting deadlines.
Nice-to-Haves: Experience with Constant Contact, Klaviyo, or ActiveCampaign.
Ability to design simple email graphics or templates using Canva.
Basic understanding of Zapier for integrating email platforms with other tools.
Basic HTML/CSS knowledge for troubleshooting email formatting issues.
Please note: To ensure prompt processing of your application, we kindly request that you submit your resume and an introductory video in English format.
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