Marketing Manager

hace 7 meses

Bogota, Colombia Hilton A tiempo completo

Marketing Manager

A Marketing Manager playa a crucial role in leading all Marketing Planning & Execution strategies for the hotel including the development, management, execution and measurement of all aspects of the marketing/branding strategies; including but not limited to Marketing Budgets, Social Media, Websites, Digital & Print Advertising, Collateral, Video/Photography Assets, etc. that maximizes exposure in order to achieve budget, increase revenue, and market share targets.

The position may also act as a liaison between the hotel and regional marketing support, outside agencies and contracted vendors/service providers. Requires extensive and regular interaction with hotel's executive committee members.

Keys to Success:
1. Builds a close alignment with on-property, regional, and brand marketing teams.
2. Successfully executes the tactical elements of the annual marketing plan.
3. Strong project management skills, with the ability to prioritize multiple projects at once.

4. Has a passion for learning and staying on the cutting edge of new digital strategies, trends and technologies.

5. Highly adaptable to seasonality and conflicting priorities.

ESSENTIAL FUNCTIONS:
**Marketing Planning & Strategy**
- Branding & Positioning: Leads the execution of all messaging, positioning and marketing strategies. Helps deliver content that meets brand standards.
- Plan & Budget: Leads the development of strategic marketing plans. Marketing plans should be annual, monthly and by segment of deployment inclusive of cost, deployment strategies (print, digital, and/or social media) through the review of competitive data, demand analysis and market mix management.
- Agency Point of Contact: May be responsible as the day-to-day agency point of contact to ensure execution of plan. (if agency support exists)
- Internal Partnerships: May work/liaison with internal corporate partners, including but not limited to Brand, Destination, and MEC.

**Tactical Marketing Execution & Analysis**
- Project Management: Manages the development of creative (in coordination with an agency where applicable) for all marketing initiatives, ensures timely media placement and coordination of production/materials deadlines, in addition to, project expense management.
- Website Content: Manages Brand. com and vanity website (Where applicable) content, including upkeep of images, special offers, landing pages and other site content enhancements and requirements. Responsible for ensuring all legal and security requirements are maintained on the vanity site.
- Third Party Site Management: Maintains all imagery and content within 3rd party sites, including but not limited to: Expedia, Booking. com, TripAdvisor, and all Social Media websites.
- Content & Asset Management: Identifies visual asset needs and coordinates all photo & video shoots as needed.
- Reporting: Pulls ad-hoc reports requested by leadership to assist with ownership and/or corporate meetings.

**Meetings, Presentations and Reports**
- Assist the Director of Sales & Marketing in preparation for all strategic meetings, including weekly and/or monthly hotel executive committee meetings, ownership reviews and corporate hotel reviews.
- Prepares marketing activity reports on regular cadence and on an as needed basis.

**SUPPORTIVE FUNCTIONS**:

- Provides analysis to Director of Sales & Marketing where necessary to support the development of the annual business plan and on-going measurements.
- Performs special projects and other responsibilities as assigned and participates in task forces, committees and cluster groups as requested.
- Participates where appropriate in related trade/business related functions, events, conferences and workshops.

**What are we looking for?**

A Marketing Manager serving Hilton brands is always working on behalf of our Guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviours, skills, and values that follow:

- Extensive knowledge of marketing communication mediums to include but not limited to digital advertising, eCommerce, and social media.
- Ability to perform critical analysis and to manage extensive amounts of information
- Excellent written skills sufficient to produce internal/external sales and marketing communication
- Excellent presentation skills
- Ability to effectively deal with department heads, executive committee members, team members and corporate staff.
- Ability to manage projects effectively - ability to manage multiple projects, meet and work effectively under time and resource constraints
- Copywriting
- Software/Program Skills/Knowledge:
Microsoft Office (Word, Power Point, Excel & Outlook)

CMS

Digital analytics
**What will it be like to work for Hilton?**

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has of

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