Product Marketing Lead

hace 3 semanas

Bogota, Colombia Retargetly A tiempo completo

We are looking for a
- ** Product Marketing Lead** to join Retargetly. Product marketing leads at Retargetly help tell the story about how our company and solutions helps our customers reach their business goals. As a Product Marketing Lead you will be part of the
- **Marketing & Communications Team** and work closely with Product Team, acting as the main bridge between both departments., You will act as product ambassador throughout the company, being the most updated and reliable source about the product for our internal audience. You have a full understand our customers, the challenges they face, and provide insights for product team on how our products can solve their needs and marketing team in how to improve our communications.

We are the #1 data platform in Latin America; an AdTech company operating in more than eleven countries, supporting the data needs of consumers across the region. We believe in an open advertising ecosystem that prioritizes privacy and we work together with our teams, 100% remotely, to continue achieving this.
- We recently joined Epsilon, the number one global advertising and marketing technology company, to become their right arm in LATAM, leveraging Epsilon's 50 years of extensive history and experience to accelerate our media delivery capabilities and bring additional value to our existing and growing client base.

**We have a challenge for those who**
- Research and define our buyer and user, their specific needs, pain points, and goals that we can help address.
- Managing year calendar for seasonal campaigns and making sure all touchpoints and teams envolved are aligned and on track
- Analyzing data and feedbacks for improving communication around products and supporting product team with insights for product improvement.
- Research, document, and operationalize particular customer use cases and problems that Retargetly solves.
- Identify and define the key value drivers which differentiate Retargetly in the market.
- Partner with sales, product management, customer success, and engineering teams to refine and evolve our product communications, being the main point of contact of marketing team with those teams.
- Develop product marketing collateral such as website pages, blogs, white papers, webinars, videos, decks, and data sheets supporting the buyer's journey.
- Participate and contribute to field and industry events as a Retargetly evangelist.
- Create campaign messaging and content as required to support ongoing marketing initiatives.
- Provide reports of KPIs and metrics after seasonal campaigns and product launches, aligned with PR, Inbound, Content and Sales.
- Support the development of customer case studies and webinars that help to demonstrate the value of Retargetly for our customers.

**We consider a perfect match if you have....**
- 5 years of experience in product marketing with desired experience in the specialty.
- Advanced English (C1 + )
- Outstanding communications skills to explain and translate complex technical concepts into simple and intuitive communications.
- Must be able to coordinate across many teams and iterate and deliver in a fast-moving startup environment.
- Must be able to provide creative direction for product landing pages, videos and seasonal campaigns.
- Proven experience being self-directed and working with mínimal supervision.
- Data-driven, use data to measure results and inform decision making and strategy development.
- Experience with Software-as-a-Service (SASS) offerings.
- Experience designing sales materials from scratch based on sales conversations, sales calls, product interviews, user interviews, market research and your own experience.
- Adept at qualitative customer interviewing.
- Proactive and great interpersonal skills.
- Highly organized, detail-oriented and able to meet deadlines consistently.

**About Rely**
- We are the number one AdTech company in Latin America. Our technology processes more than 110 billion events per month and transforms them into actionable audiences and insights that are the driving force for targeting, measurement, enrichment and decisions.
- We have customers throughout the region, with teams in Chicago, Mexico City, Buenos Aires, São Paulo, Santiago, Lima and Bogota.
- Our products are used by thousands of marketers from the largest and most important agencies, advertisers and publishers in the digital advertising ecosystem and our technology reaches hundreds of millions of users across the media and brand we work closely with. Most of our clients are the largest companies in LATAM and we help them achieve better results in their campaigns using technology, data and audiences.
- As part of Epsilon, the global leader in advertising and marketing technology, we are committed to helping brands personalize the experiences of millions of people with our cutting-edge technologies, solutions and services.

Learn more about our history here: Retargetly and Epsilon

**We are our Values**
- W

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