Manager, Activation Analytics- Remote

hace 2 semanas


Desde casa, Colombia Merkle A tiempo completo

**Other**:
**Remote | Columbia, MD**

**About the job**:
**_WE ARE HAPPY TO CONSIDER REMOTE APPLICANTS WHO RESIDE IN THE US._**

We are looking for a manager to be the primary day-to-day SME voice to the client, and lead a cross-functional delivery team to execute strategies and plans that deliver insights and measurements that will allow clients to optimize their media investment decisions.

This position reports in to an Associate Director, Analytics.

**Qualifications**:
As the Manager, Activation Analytics:

- You will be primary point of contact to client, internal stakeholders; manage day-to-day communications
- You will architect solutions based on clients' business goals and objectives
- You will translate requirements into analytics roadmap and delivery plan
- You will lead cross-functional team and manage end-to-end delivery chain
- You will deliver end-to-end insights, performance dashboards and ROI analysis, leveraging media, behavior, and performance data
- You will design and execute measurement frameworks, test/learn strategies, and optimization scenarios to optimize clients' media performance
- You will manage business analysts and provide thought leadership, coaching/mentoring, and career advocacy to junior team members
- You will have at least 5 years of experience with a Bachelor's Degree (B.S.) in statistics, economics or related quantitative field required; Advanced degree preferred
- You will possess a foundational experience with Mobile and Video advertising in Paid Social and Display
- You will have knowledge of data & modeling tools such as SQL, Python, R, AWS, GCP, Azure, and BI and visualization tools, such as Tableau
- You will have experience managing a team of associates or other quantitative thinkers
- You will have experience designing and measuring media
- and audience-based tests
- You will have experience in optimizing entire media plans

LI-MS3

LI-Remote

**Additional Information**:
**About dentsu**
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society.

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

**About the Company**:
Merkle is a leading technology-enabled, data-driven customer experience management (CXM) company. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios.



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