Digital Marketing Specialist
hace 2 semanas
**A **B**it **A**bout **U**s**
Genius Sports is the official data, technology and commercial partner that powers the global ecosystem connecting sports, betting and media.
Our mission is to champion a more sustainable sports data ecosystem that benefits all parties - from the rights holder all the way through to the fan.
We are the trusted partner to over 500 sports organisations globally, capturing the highest quality data for many of the world's largest leagues and federations such as the NFL, NBA, MLB, English Premier League, Serie A, FIBA and the NCAA.
From enabling leagues to take control of their official data, to creating immersive fan experiences for sports, betting and media organisations, we are driven to the deliver the difference for our partners.
**What **W**e **D**o**
- **Sportstech**
Data capture, management and analysis tools that help leagues run their sport, unlock new revenue streams, and protect the integrity of their competitions.
- **Video**
Fully automated streaming technology, production and distribution services that help showcase sports to the world.
- **Sportsbook**
Everything a sportsbook operator needs to manage their operation and grow profits - all powered by the finest live sports data available.
- **Media & Engagement**
We help brands and publishers engage and monetise sports fans with personalised campaigns and content they will love.
**The role**
As a Digital Marketing Analyst, you will work as part of a highly motivated and knowledgeable team of media buyers and ad ops solutions engineers you will be instrumental in the strategy, set-up and optimization of digital advertising campaigns. We require an experienced, hands-on Digital Marketing Analyst to work with our Programmatic Trading team located in Medellin.
You will liaise with the Business Development and Account Management teams in London, US and Latin America to establish campaign objectives and recommend strategies and KPIs for new campaigns. You will then implement appropriate campaign set-up and continually monitor the resulting campaign performance - making adjustments for optimal results. You will be involve in budget management. You will create detailed, insightful reports for clients on the performance achieved.
**Required Skills**:
- 1-2 years hands-on experience of digital campaign optimization within a DSP environment, preferably gained whilst working in a digital advertising agency or large advertiser.
- Proven track record in establishing high levels of customer service
Fluent English
- Clear and concise written and verbal communication
- Highly analytical and numerate with rigorous attention to detail
Thorough approach to solving problems
- Strong organizational skills
- Highly organized, including strong time-management skills
**Desirable Skills**:
- Experience with DSP platforms such as Xandr or MediaMath
- Experience and Certification in Google and Facebook Ad platforms
- Experience working with teams in multiple locations
**Nice to have**
- Hands-on experience of digital advertising operations
- Experience of ad serving platforms (DCM, Flashtalking)
**We Offer**:
As well as a competitive salary and annual leave allowance, our benefits include health insurance, skills training and much more, depending on location**.** We also offer a host of softer benefits, including many social events throughout the year such as summer and winter holiday parties, monthly team building events, sports tournaments, charity days and wellbeing activities.
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