Content Strategic Manager

hace 3 semanas


Bogota, Colombia GSK A tiempo completo

**Site Name**: Colombia - Capital District - Bogota

**Posted Date**: Feb 22 2024

This role will be responsible for owning the content strategy, which includes planning, development, and management of content to enhance customer experience and support brand objectives. Content Strategy Lead will drive the implementation of defined content strategy, measurement of content effectiveness, and optimization of content across channels, based on the campaign goals. The person will be a people manager and will work with cross-functional teams to ensure cohesive and personalized messaging across all channels

**Your responsibilities**:

- Defines content strategy that supports the development of purposeful content, personalized as per local HCP needs/preferences
- Shares LOC specific nuances for development of relevant push & pull content based on campaign and brand objectives, content pillars and HCP needs to establish connection across the Omnichannel (OC) ecosystem
- Supports the designing of right content for the customer journeys, leveraging relevant global or local content for each touchpoint; supports localization of global content based on local HCP understanding / unmet needs
- Develops content governance guidelines for design, tone, style, and voice of all content in alignment with Marketing, Medical & Compliance
- Shares guidance to ensure all content development, optimization and implementation follows the requirements set out within internal and external operating frameworks including the GSK Code & ABPI code
- Partners with brand managers to ideate on content, aligned with the business objectives, relevant to the segment/ persona and fit for purpose for the channels
- Shares Medical, Marketing & Sales teams inputs around having right nuances, scientific content / HCP content preferences/needs with relevant teams for content planning & development,
- Translates insights, data, and disparate pieces of information into narratives that promote the value of the company’s products and services
- Creates and maintains project schedules by developing project plans and specification, estimating time requirements, establishing timelines, monitoring milestone completion, providing timely reporting of issues that impact project process, coordinating actions, and resolving conflicts
- Provides analytics inputs/insights to other stakeholders in the local country team to improve the OC campaigns & content effectiveness and channel selection/prioritization for enhanced customer experience

Develops OC analytics related best-practices and actively brings them to markets in collaboration with global and regional teams to accelerate Brand team’s capabilities to cultivate a rapid iteration of content & campaign for enhanced CX

**Why you**

Bachelor’s Degree in Marketing, Communications, Advertising, or any other related discipline.
MBA in Marketing or any other post-graduate degree in content / communication

7 years of total experience, including 4+ years of relevant experience,

Experience: preferably in content management, marketing communications or advertising.

**#OCStrategy **#LI-GSK

**Why Us?**

GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organization where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to positively impact the health of 2.5 billion people by the end of 2030.

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a workplace where everyone can feel a sense of belonging and thrive as set out in our Equal and Inclusive Treatment of Employees policy. We’re committed to being more proactive at all levels so that our workforce reflects the communities we work and hire in, and our GSK leadership reflects our GSK workforce.

**Important notice to Employment businesses/ Agencies



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