Marketing Specialist

hace 4 semanas

Bogota, Colombia Anthology, Inc. A tiempo completo

Marketing Specialist

Bogotá, Colombia

*ONLY CVs SUBMITTED IN ENGLISH WILL BE CONSIDERED*

The Opportunity:
Anthology offers the largest EdTech ecosystem on a global scale, supporting over 150 million users in 80 countries. Our mission is to provide dynamic, data-informed experiences to the global education community so that learners and educators can achieve their goals.

We believe in the power of a truly diverse and inclusive workforce. As we expand globally, we are committed to making diversity, inclusion, and belonging a foundational part of not only our hiring practices but who we are as a company.

Specific responsibilities may include:

- Supporting client marketing programs to support Anthology’s strategic retention and growth opportunities
- Managing the production of client webinars including serving as the primary point of contact for all technical aspects of webinar execution
- Assisting with the creation of engaging content, including case studies and client success stories, that can be leveraged in ongoing campaigns
- Working within Anthology’s CRM of record to assist with lead management and database list creation
- Working with colleagues on client recognition programs, user groups, adoption programs, migration programs and a reference program, among others
- Monitoring, measuring, and reporting on the performance of marketing campaigns and making recommendations for future programs
- Organizing and maintaining archive of program assets and reports
- Assisting with other marketing services as required
- Assisting with Anthology events (such as Anthology Together) including planning, resource creation, booth support, and other logistics

Required skills/qualifications:

- At least 2 years of applicable B2B product, customer, or marketing experience preferably in the IT or Education industry
- Bachelor’s degree in marketing, communications, or business
- Experience planning, executing, and delivering Marketing Campaigns
- Understanding of or desire to learn data-driven marketing practices
- Outstanding organizational skills, detail-oriented, and ability to manage multiple projects with aggressive deadlines across multiple teams
- Ability to excel and drive results in a fast-paced, cross-functional environment
- Self-motivated, innovative, collaborative, ability to multitask, and creative
- Excellent oral and written communication skills
- Strong analytical and problem-solving skills and ability to work with data and spreadsheets
- Proficiency in Microsoft Office suite, particularly Excel and PowerPoint
- Fluency in written and spoken English at CEF B2 level or above
- Ability to travel as needed (5% anticipated) - Valid US Visa

Preferred skills/qualifications:

- Previous event experience
- 2-4 years of applicable B2B product, customer, or marketing experience preferably in the IT or Education industry
- Background or interest in higher education or education technology
- Experience using project management software, preferably Asana
- Experience in high-tech, software, and/or education solutions businesses

The Office:
We have an office located in Bogota, Colombia as a hub for the LAC market.
- Located in Capital Towers center in the financial district
- Excellent and secure area to eat lunch, have a walk, or dine after office hours
- Benefits in prepaid medicine, dental plan, and wellness allowance
- Easy access to public transportation close to two important avenues, Carrera 7 and Calle 100
- Free parking for employees and paid parking for visitors
- Multiple private spaces for virtual and face-to-face meetings
- Regular events like bring your dog to work day and ping-pong, foosball, and Mario Kart tournaments
- Sodexo card provided for employees
- Daily budget to spend on beverage vending machines

This job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities at any time.

Anthology is an equal employment opportunity/affirmative action employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, national origin, marital status, disability, sexual orientation, gender identity/expression, protected military/veteran status, or any other legally protected factor.

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