Consumer & Shopper Insights Analyst

hace 7 meses

San Vicente Ferrer, Colombia Mondelēz International A tiempo completo

**Job Description**:
**Are You Ready to Make It Happen at Mondelēz International?**

**Join our Mission to Lead the Future of Snacking. Make It With Pride.**

Here you can have a real impact as you will provide actionable insights, answer critical business questions and unearth new growth opportunities through the use of advanced statistical and predictive modelling techniques.

**How you will contribute**

You will:

- Provide data collation, story-telling and action-oriented recommendations.
- Be responsible for the stewardship, governance and continued growth of the Demand Spaces data foundation.
- Create and maintain intuitive, engaging dashboards (Excel, Tableau or other).
- Understand the consumer landscape through analysis of the consumer and market dynamics, the structure of the market (i.e. occasions & need states, product domains, retail dynamics etc.) and macroeconomic, culture and people and channel trends.

**What you will bring**

A desire to drive your future and accelerate your career with experience and knowledge in:

- Strong marketing analytics and research skills and experience
- Advanced data integration and visualization skills

**More about this role**:
This person must be capable of holistically understanding business problems that are presented in the strategy, from the perspective of markets, categories, competition, consumption, and purchase dynamics, based on internal data sources, and to translate that information into insights that can be applied to the business.

**Education / Certifications**:

- Degree in careers such as Engineering, Economics, Business Administration or related fields.

**Job specific requirements**:

- Experience working with research methodologies (qualitative and quantitative) and capability to articulate the outputs with the business priorities
- Knowledge of brand equity studies and commercial testing methodologies
- Good communication and storytelling to business teams, ability to convey complex messages simply and succinctly, including implications for the business
- Curiosity and proactive attitude to guide the performance of the categories, analyzing, understanding and presenting results
- Advanced data integration and visualization skills
- Knowledge of retail, pricing, market, consumer and shopper data ingestion, transformation and analysis
- Analytical knowledge to interpret information from multiple sources (Nielsen, kantar, economic sources, etc.).
- Advanced English required.
- Excellent communication skills and interpersonal relations

**Work Schedule: Hybrid model.**

**No Relocation support available**:
**Business Unit Summary**:
**WACAM is Mondelez International’s Latin America presence with 1,700 wonderful people proudly representing a diversity of cultures and nationalities. WACAM includes 12 countries—Colombia, Ecuador, Peru, Chile, Bolivia, Panama, Costa Rica, Nicaragua, Honduras, Guatemala, El Salvador, and the Dominican Republic—and the U.S. territory of Puerto Rico. We make and distribute our global brands and local jewels such as **_Choco-Soda _**, **_Doña Pepa _**, **_Coronitas _**and **_Cua-Cua _**to over 190 million discerning consumers.**:
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Where permitted by internal policies and local laws, new hires are required to be fully vaccinated with the COVID-19 vaccine as a condition of employment by their date of hire, unless they are granted a medical accommodation.

**Job Type**:
Regular

Analytics & Modelling

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