Wordpress & Digital Marketing Specialist

hace 2 semanas

Cartagena, Colombia Eddy Pump Corporation A tiempo completo

We are a group of B2B industrial equipment companies committed to excellence and innovation in [industry/niche]. With a strong dedication to our clients and a passion for delivering top-notch solutions, we are seeking a talented Digital Marketing Specialist to join our team. If you're enthusiastic about digital marketing, have expertise in WordPress Development, SEO, SEM, and PPC, and are ready to make an impact in a fast-paced environment, we want to hear from you.

**Position Overview**:
As a Digital Marketing Specialist, you will be a key contributor to our digital marketing efforts across our portfolio of B2B companies. You will play a pivotal role in enhancing our online presence, driving organic and paid traffic, and optimizing website performance. Your expertise in WordPress development, SEO, SEM, and PPC will be instrumental in achieving our digital marketing goals.

**Key Responsibilities**:

- Collaborate with cross-functional teams to develop and execute digital marketing strategies that align with business objectives.
- Create and maintain WordPress websites, ensuring they are user-friendly, responsive, and optimized for search engines.
- Conduct keyword research and implement SEO best practices to improve organic search rankings and traffic.
- Plan and manage SEM and PPC campaigns to drive targeted traffic, leads, and conversions.
- Monitor and analyze website performance using tools like Google Analytics and provide actionable insights to improve user experience and conversion rates.
- Stay up-to-date with industry trends and best practices, and implement them to continuously improve digital marketing efforts.
- Track and report on key performance metrics, providing regular updates to management.
- Collaborate with content creators to optimize website content for SEO and user engagement.

**Qualifications**
- Proven experience as a Digital Marketing Specialist, with a strong focus on WordPress development, SEO, SEM, and PPC.
- Proficiency in WordPress, including website development and customization.
- Expertise in SEO best practices, including keyword research, on-page and off-page optimization.
- Experience with SEM and PPC platforms, such as Google Ads and Bing Ads.
- Familiarity with web analytics tools, including Google Analytics.
- Strong analytical skills and the ability to use data to drive decisions.
- Excellent written and verbal communication skills.
- Results-oriented with a passion for staying current with digital marketing trends and technologies.

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