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Hematology Product Manager
hace 1 semana
**Site Name**: Colombia - Capital District - Bogota
**Posted Date**: Jan 9 2025
Tu rol como gerente de producto es planificar, implementar y coordinar los planes y estrategias de cada uno de los productos a cargo, asignando y administrando los recursos de presupuesto, basado en el mix de marketing para lograr maximizar su crecimiento.
**Responsabilidades**:
- Elaborar planes estratégicos y presupuestos para maximizar el potencial de los productos y asegurar su éxito en el mercado.
- Implementar y controlar las estrategias de marketing, evaluando resultados para garantizar el cumplimiento de objetivos.
- Administrar y asignar adecuadamente los recursos de inversión promocional para lograr el mayor impacto en el desarrollo de productos.
- Liderar el Brand team, coordinando la integración de diversas áreas de la empresa, asegurando un manejo eficiente de tiempo, recursos y responsabilidades.
- Desarrollar e implementar planes omnicanales efectivos para interactuar con médicos y clientes, maximizando el impacto de la marca.
- Gestionar el lanzamiento de nuevas presentaciones e indicaciones, impulsando el acceso y la promoción de productos en mercados públicos y privados.
- Gestionar el relacionamiento con la región y con el equipo de global marketing para garantizar la alineación estratégica de las marcas e indicaciones a su cargo.
- Liderar el relacionamiento con actores externos como KOLs, sociedades médicas, hematólogos y hemato-oncólogos, entre otros relevantes.
- Elaborar proyecciones con base en modelos de pacientes que permitan soportar adecuadamente las expectativas financieras de los productos a su cargo.
- Ser responsable por el P&L de las marcas a su cargo.
- Participar activamente en la definición del go to market y el deployment de la fuerza de ventas que promocionará los productos a su cargo.
Por que tú?
Cualificaciones:
- Profesional universitario en área de administración de empresas, ingenierías, medicina, química farmacéutica, biomedicina, o relacionados.
- 3 años de experiência en marketing en cargos como (Gerente de Producto, Brand Manager o Marketing Manager, Business Unit Manager), con productos de Hematología.
- Manejo de paquete Microsoft Office en forma avanzado.
- Preferiblemente experiência en lanzamientos de productos farmacéuticos en Colombia.
- Ingles avanzado
**Why GSK?**
**Uniting science, technology and talent to get ahead of disease together.**
GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).
Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves - feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.
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