Marketing Manager

hace 3 semanas

Bogota, Colombia bioMérieux sa A tiempo completo

A family-owned company, bioMérieux has grown to become **a world leader in the field of in vitro diagnostics**. For almost 60 years and across the world, we have imagined and developed **innovative diagnostics solutions** to **improve public health**. Today, our teams are spread across 45 countries and serve 160 countries with the support of a large distribution network.
Come and join a family-owned global company with a long-term vision, and a human-centered culture.
- Primary Purpose and Overall Objective of the Job:
Marketing Manager is a key contributor to develop the marketing strategy of the country, in alignment and coordination with Regional & Corporate, in order to maximize business results and driving its execution by communicating, engaging and aligning all the internal & external business partners needed.
- Main Accountabilities:

- Management of a team of Local Marketers, being responsible for:

- developing the skills of the team, attracting talents and mentoring the team members
- defining & monitoring OPEX budget
- Develop optimal conditions for the creation of local marketing plan aligned with regional & global directions, supporting business objectives (sales & profitability)
- Starting with a solid market & customer analysis, developing and consolidating national market data and customer insights (maturity, competition, regulation )
- Defining for each business lines an operational plan helping to understand:
- Who to target in priority and how (criteria & proxys)
- What we want to change - behaviors / attitudes & beliefs
- Key benefits / value proposition to leverage
- Tools and marketing actions to facilitate those changes
- Ensure financial (opex), owners, timing and other functions to embark are identified for each actions
- How to extract this value (Business model / Pricing guidelines/ Market Access)
- Organizing internal conditions to guarantee effective launch of the new components of the offer
- Identifying the critical success factors to deliver the plan: organization, resources, competencies, and tools
- Ability to develop business plan to justify investments with revenue perspective
- Drive the execution of the plan to impact business, by supporting frontline functions and working in coordination with sales management
- Coordinate clear communication to ensure conviction and engagement of all the members needed to deliver the value proposition on the field
- Ensure the right level of training, coaching and support to the frontliners with regular field activities and sales/marketing meetings
- Monitor success through leading and lagging indicators and develop corrective actions if needed
- Lead marketing local input into budget, strategic plan and commercial kick-off
- Contribute as part of the Regional Marketing Team to transversal initiatives aiming at reinforcing the role & impact of the marketing community
- Seguridad y Salud en el trabajo incluir-español interno

**3. Typical Education-Experience, Skills and Qualifications**:

- Education and Experience:

- Bachelor required, Post Graduate degree in Science and Business/Marketing
- +5 years of experience in marketing or other commercial management roles, preferably Life Science environment
- In depth knowledge and understanding of** **marketing roles and responsibilities and marketing plan processes
- Skills and Qualifications:

- Leadership & influencing skills: need to be a clear thinker, a good communicator and ability to embark, motivate others
- Management skills: recruiting, supervising and mentoring members of the marketing team
- Strong level of expertise in marketing and analytical skills required
- Strong team player capable to work cross-functionally and lead through influence
- Able to handle several priorities and good learning agility
- Strong business acumen along with demonstrated work ethic, integrity, and professional conduct
- Scope and Resources Accountability, Typical Performance Indicators:

- Financial Indicators: revenue, profitability and business objectives developed in plans
- Key Performance Indicators (KPIs): Quality marketing plans ready for budget & kick off with full alignment with regional and global. team trained on marketing framework, processes and tools with objectives & regular feedback - plan executed - financial objectives reached
- Key Contacts and Interfaces: Regional marketing, local leadership team, marketing and sales teams, customers and distributors, KOL, and Regulatory authorities

  • Account Manager

    hace 5 días

    Bogota, Colombia Hustler Marketing A tiempo completo

    **Hustler Marketing is looking for an Account Manager.** **The main purpose of the Account Manager is to manage their assigned clients and their stores by planning, briefing, monitoring, and executing marketing campaigns aimed at driving conversions and sales. This includes managing, overseeing, and taking charge of the client-agency relationship for all...

  • Marketing Manager Colombia

    hace 5 días

    Bogota, Colombia Skechers A tiempo completo

    **Job Description**: The Marketing Manager is responsible for marketing management in Colombia through plans, strategies and activities, all of which contribute to the positioning and brand recognition in the market. Other responsibilities include ensuring the Skechers DNA, as established by Skechers Corporate, is exported to Skechers Colombia, and executed...

  • Influencer Marketing Manager

    hace 3 días

    Bogota, Colombia 30minuteadvice Inc A tiempo completo

    **Job brief** The company is seeking an Influencer Marketing Manager who can oversee and implement Tiktok influencer marketing campaigns to increase brand visibility and engagement on social media platforms. The role involves developing, executing, and evaluating campaigns that leverage Tiktok influencer partnerships. The Influencer Marketing Manager's job...

  • Digital Manager

    hace 5 días

    Bogota, Colombia Sense Digital A tiempo completo

    ¿Tienes conocimiento en manejo de plataformas publicitarias, estrategias de marketing 360°y Diseño? - ¿Eres una persona con habilidades de comunicación asertiva, pro-actividad y manejo de clientes? Perfecto !! Cumples con todos los requisitos para aplicar a esta gran oportunidad laboral : Somos Sense Digital una multinacional de Desarrollo web y...

  • Marketing Manager

    hace 3 semanas

    Bogota, Colombia LOGISTICA A tiempo completo

    ¡Únete a nuestro equipo! Nos encontramos en búsqueda de un Marketplaces Mánager, Tú misión será administrar las cuentas y catalogos de los clientes en los diferentes marketplaces (Rappi, MeLi, Linio etc), mejorando la exposición de los productos, creando estrategias para seguir creciendo y relacionarse con los marketplaces y cerar los calendarios...

  • Community Manager

    hace 1 día

    Bogota, Colombia Mas diseño y marketing A tiempo completo

    Importante empresa de manufactura, POP, y publicidad, requiere para su equipo de trabajo profesional en comunicación social, publicidad y/o afines, con más de 2 años de experiência como Community Manager, realizando incrementos en audiencia y engagement, con conocimientos y/o habilidades específicas en estrategia y planificación, edición de...

  • Consumer Marketing Manager

    hace 1 día

    Bogota, Colombia Solvo Global SAS A tiempo completo

    Position**:Consumer marketing manager** Empresa extranjera necesita un gerente de marketing interino para dirigir nuestro equipo de marketing en éxito. Para tener éxito como gerente de marketing de consumo en nuestra empresa, deberá poseer fuertes habilidades en estrategia de marketing, comunicación y gestión de proyectos. Debe tener una pasión por...

  • Digital Marketing Manager

    hace 2 días

    Bogota, Colombia Bayer A tiempo completo

    **Digital Marketing Manager** **TASKS AND RESPONSIBILITIES** - Highly data driven with responsibility for identifying and developing strategic plans to meet digital goals. - Act as an internal project manager for various initiatives across marketing campaign development/execution, digital channels and marketing operations. - Analyze customer insights,...

  • Project Manager

    hace 5 días

    Bogota, Colombia Neoris A tiempo completo

    **Project Manager**: **Date**:Jul 26, 2023 **Location**: BOGOTA, CO **Company**:NEORIS **NEORIS**: NEORIS es un Acelerador Digital que ayuda a las compañías a entrar en el futuro. Combinamos un profundo conocimiento de industria con el más alto expertise tecnológico en el mercado para crear soluciones personalizadas que te permitan superar tus...

  • Growth Marketing Manager

    hace 7 días

    Bogota, Colombia Sur A tiempo completo

    Embark on a transformative journey with this exciting, new role where your contributions truly matter. Here, your voice resonates, ideas are swiftly tested, strategies pivot dynamically, and asynchronous work is not just embraced but encouraged. We are seeking a proactive self-starter who naturally brings innovative solutions to the table. Collaborate...

  • Marketing Manager

    hace 3 días

    Bogota, Colombia Brokerkit A tiempo completo

    The Marketing Manager will lead and build a small team focused on generating leads for our sales team and our customers. This is a player-coach role where you will be managing and working directly with the development of marketing campaigns. You will also be managing technology and data for inbound leads and outbound prospecting, along with running a "Done...

  • Marketing Manager

    hace 3 días

    Bogota, Colombia Supporto consultoria integral A tiempo completo

    **Responsabilidades clave**: 1.Marketing de comercio electrónico: ∙Desarrollar y ejecutar estrategias integrales de marketing de comercio electrónico para impulsar el tráfico en línea tanto para nuestros esfuerzos de adquisición de terrenos como para nuestras ventas de inventario. ∙Colaborar con equipos multifuncionales para optimizar las...

  • Marketing Manager

    hace 2 días

    Bogota, Colombia Automatizacion y Control Ingenieria SAS A tiempo completo

    Se solicita personal de marketing con experiência mínima demostrable de 3 años en crear y ejecutar las estrategias de marketing en redes sociales B2C o B2B, Google AdWords, campañas de correo electrónico, campañas SEO/SEM, marketing digital. **Requisitos**: - Tecnólogo y/o profesional en Mercadeo y publicidad. - Contar con estudios, diplomados,...

  • Marketing Manager

    hace 3 días

    Bogota, Colombia Desarrollos Moyan A tiempo completo

    **Responsabilidades**: - Diseñar, implementar y optimizar campañas de Google Ads, Facebook Ads, TikTok Ads, LinkedIn Ads y YouTube para alcanzar los objetivos de marketing y ventas. - Gestionar y supervisar todas las actividades de marketing en redes sociales, incluyendo la creación de contenido, programación de publicaciones y participación en la...

  • Digital Ecommerce Content Manager, Sector

    hace 13 horas

    Bogota, Colombia Marco Marketing Colombia A tiempo completo

    ¡Tu crecimiento profesional está aquí! En Marco MKT creamos #SolucionesQueMarcan, a través de vínculos estratégicos, empleando las mejores prácticas, innovando e invirtiendo constantemente en la mejora continua que nos permita Co-crear soluciones que marquen sin fronteras la evolución de las marcas. Generamos estrategias de marketing y ventas en...

  • Digital Ecommerce Content Manager, Sector

    hace 13 horas

    Bogota, Colombia Marco Marketing Colombia A tiempo completo

    ¡Tu crecimiento profesional está aquí! En Marco MKT creamos #SolucionesQueMarcan, a través de vínculos estratégicos, empleando las mejores prácticas, innovando e invirtiendo constantemente en la mejora continua que nos permita Co-crear soluciones que marquen sin fronteras la evolución de las marcas. Generamos estrategias de marketing y ventas en...

  • Community Manager

    hace 13 horas

    Bogota, Colombia Dalí Agencia Creativa A tiempo completo

    Hola, somos Dalí. **¿Qué necesitamos?** Un Community Manager con conocimientos en: **Redes sociales**: Un buen Community Manager debe estar familiarizado con las principales redes sociales (Facebook, Twitter, Instagram, LinkedIn, etc.), conocer sus características y saber cómo crear y administrar perfiles efectivos. **Marketing digital**: Es esencial...

  • Profesional en Marketing

    hace 3 días

    Bogota, Colombia Bonaparte A tiempo completo

    Se requiere profesional en publicidad, marketing digital, con formación complementaria en e-commerce, posicionamiento de marca, manejo de páginas web, Social Media Manager, SEO, Traffic Manager, Digital Projects; preferiblemente con experiência en el sector automotriz, debe ser una persona dinámica, creativa, flexible al cambio, intuitivo. con más de 4...

  • Marketing Manager

    hace 3 días

    Bogota, Colombia SGF Global A tiempo completo

    Prestigious Company in the Telecommunications sector is looking for a Bilingual Marketing Manager (high English conversational level, you will have to speak with foreign bosses all the time), in Bogotá. **Salary**: $ 5’500.000. Indefinite term contract. Immediate Availability - Make technical presentations to customers focusing on FiberHome's value...

  • Community Manager

    hace 7 días

    Bogota, Colombia ONSET A tiempo completo

    Se busca Community Manager, que viva en Bogotá, (tecnólogo audiovisual, publicista, comunicador social, diseñador gráfico o carreras afines). Con experiência mínima de 1 año y conocimientos en marketing digital, Facebook Adds, Mail Marketing, Wordpress, Producción de videos. Para laborar en reconocido restaurante de comidas rápidas en el barrio...