Social Media and Audience Acquisition Manager

hace 3 semanas

Bogota, Colombia Entravision A tiempo completo

Position**:Social Media and Audience Acquisition Manager, Entravision Audio**

Location**:CDMX or Bogota-Colombia**
- Entravision is a leading producer of digital editorial and audio content, with unparalleled access to Latin music artists, celebrities, and top Latin radio personalities on our network of over 38 broadcast radio stations._ We are seeking a seasoned hands-on audience, brand, and editorial development professional to spearhead data-driven audience growth strategies on our owned & operated network and across the many 3rd party social media platforms that have become critical engagement and revenue vehicles for us.

**Responsibilities**:

- Design and implement effective social media marketing and audience acquisition strategies, both paid and organic.
- Write, edit and manage content for Entravision’s audio social media accounts.
- Develop and operate editorial strategy, programming, and unique tone and perspective for audiences across YouTube, Facebook, Instagram, and other relevant social media platforms.
- Create an overarching content calendar and align content efforts with local social media strategists.
- Guide local in-market US-based radio station social media strategists to maintain cohesive social media and audience acquisition strategies.
- Institute best practices for content optimization on YouTube, Facebook, Instagram and other 3rd party platforms to drive views and overall traffic.
- Use internal and external social analytics tools and other internal data to inform strategy and detect new opportunities.
- Stay on top of trends, timely events, and music industry news and releases to seize on reactive opportunities for this audience.
- Establish monthly, quarterly, and annual KPI’s. Build reports to reflect progress and areas of improvement.
- 5-6 years of experience in social media as it relates to strategy and content creation for recognized brands
- A thorough understanding of Facebook's algorithm, metrics, and analytics is a must.
- Excellent communication skills in Spanish and English.
- A creative visionary with a proven ability to see the big picture and be the master curator of an online media channel, constantly looking for new ways to delight and inspire audiences.
- A doer who can put their vision into action, with the skills and knowledge to post, edit, create, write, and bring their vision to life, managing their own social media channels.
- A lover of data, who can gather, understand, and interpret engagement, traffic, and other metrics to make informed decisions and guide strategy, changing course rapidly when something is not performing.
- Podcasting and audio streaming expertise is a huge plus.
- Impeccable editorial judgment and a knack for finding and knowing what’s trending with our audience, able to tell different stories through video/audio storytelling.
- Analytical and multitasking skills
- Understanding of the US Latino market is a plus.
- High tolerance for change, and the capacity to accomplish enormous amounts of work in a fast-paced, ever-changing environment.
- Bachelor’s degree in marketing or relevant field preferred.
- Knowledge of Canva, Adobe, and/or Basic video editing tools.
- Openness to work in a hybrid model.

Position Type/Expected Hours of Work:
This is a full-time position, Monday through Friday. This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. Entravision Communications Corporation participates in the E-Verify system operated by the US Department of Homeland Security and the Social Security Administration and will use E-Verify to confirm work eligibility for all new hire employees.

Entravision Communications is an Equal Opportunity Employer.

We encourage women and minorities to apply.

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