Digital Activation Manager
hace 1 semana
General Purpose- As a Manager Digital Activation at adidas you are accountable for the digital execution of specific activation campaigns or projects. Your task is to orchestrate the successful execution of digital campaigns or projects within the committed quality and timeframe. You will partner with stakeholders in Business Units and local markets across the world, as well as global teams such as planning, experience design and analytics teams to deliver campaigns and projects across all digital touch points.- Specifically working in the style and Basketball category, you will be responsible for delivering the biggest campaigns for adidas lifestyle collections as well as with partners. This also comes with additional complexities, such as partner approval, so timings can become challenging at times.- This is an exciting category to work for and it demands a high level of dedication and commitment. You will be working with stakeholders in Portland, Los Angeles and Europe, managing multiple campaigns at once and will need to manage your time efficiently and effectively.- Besides delivering campaigns, you will also explore and find ways to improve processes and ways of working. You need a can-do positive attitude.-
Key Responsibilities
-In Season Campaign Execution
-Orchestrate the execution of digital campaigns and seasonal projects for the Business Units and markets end-to-end across all stakeholders, including initial briefing, creative and technical development, integration and localization, user testing and quality assurance to post-launch A/B testing and optimization.
-Coordinate cross-functional digital teams, Business Units, local markets and external agencies towards delivery to meet the expected deadlines and quality.
-Solve strategic delivery issues on time. Safeguard the delivery of critical scope items throughout the season.
-Identify needs for new capabilities in your area of responsibility.
-Partner with digital product owners to capture requirements into the corresponding product backlogs.
-Monitoring & Success Measurement
-Ensure that deliverables meet the brief and agreed scope.
-Monitor defined success KPIs. Optimize implementations based on results and insights.
-Optimization
-Contribute to the development of digital tools and frameworks in close cooperation with the responsible product owners.
-Create strong collaboration with stakeholders of the Business Units and local markets within your category area of responsibility, contributing to best practices for digital production and continuously improving the execution process.
-Communication
-Provide continuous transparency on status of implementations for campaigns and projects in the scope of responsibility.
-Key Relationships:
-Global Category Business Unit
-HYPE Team
-Confirmed Team
-Digital Publishing
-QA Team
-Local market teams
-Digital Analytics
-Digital Product Teams
-Requirements
-Education & Professional Experience
-Degree or equivalent combination of education and experience
-Experience working within an eCommerce Digital Marketing environment
-Experience in product management, working in an agile/SCRUM mode
-Experience working with stakeholders and experts at various seniority levels
-Experience in managing the delivery, implementation and running of campaigns
-Experience working with stakeholders globally in different time zones
-Soft-Skills
-Good communication skills, comfortable presenting to stakeholders at various organizational levels both in person and remotely
-Highly organized, proactive and motivated
-Ability to handle ambiguity and untangle complex situations into actionable activities
-High resilience and solution-oriented attitude
-Working in a fast-paced environment
-Dealing with high pressure and being able to react in a calm and timely manner
-Understanding of diversity & inclusion
-Stakeholder management
-Hard-Skills
-Project management experience
-Project planning, tracking and management
-Project management software and tools
-Requirements gathering
-In depth knowledge of technical and creative aspects of digital and mobile
-Comfortable working with enterprise-level platforms and technologies
-Being able to understand digital IT products and capabilities
-Fluent in English both verbally and written
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
COURAGE: Speak up when you see an opportunity; step up when you see a need..
OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
TEAMPLAY: Win together. Work collaboratively and cultivate a sh
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