Digital Marketer

hace 4 semanas


Bogota, Colombia Infogies LLC A tiempo completo

POSICION BILINGUE

General Responsibilities: PLEASE READ THE ENTIRE JD
- Develop and implement digital marketing strategies to drive online traffic to the company's website and social media platforms
- Conduct market research and competitor analysis to identify trends and opportunities for growth
- Manage and optimize paid advertising campaigns across various platforms, such as Google Ads and social media ads
- Monitor and analyze website analytics and campaign performance to make data-driven decisions for optimization
- Collaborate with cross-functional teams, create visually appealing and user-friendly digital assets
- Stay up-to-date with industry trends and best practices in digital marketing

Qualifications:

- Proven experience in digital marketing, including copywriting, SEO, SEM, social media management, and content management systems
- Proficiency in SQL and JavaScript is a plus
- Strong analytical skills with the ability to interpret data and make data-driven decisions
- Knowledge of e-commerce platforms and performance marketing is highly desired
- Experience in graphic design is a plus
- Excellent written and verbal communication skills
- Ability to multitask and prioritize tasks in a fast-paced environment

In depth...Ideally that person can perform the above
- Company's Social Media (fully)
- Work on On-page activities like Content hygiene, Intra back linking, Keyword LSI checks, duplicate content checks & SEO hygiene (Meta tags, Alt Tags, File names, hero images, etc).
- Monitor daily performance metrics to understand SEO strategy performance.
- Recreate Meta Tags ( for all social media platforms) according to webpage content for better organic positioning in our Site.
- Keyword Research and Analysis on SERP as per targeted Locations and work accordingly.
- Worked with developer to optimize On Page SEO in WordPress and shopify Sites.
- Create Social Media Calendar for the projects in Hubspot, Optimize Images on Canva, Content and Links.
- Monitoring, tracking, analyzing and reporting on performance on social media platforms using tools such as Google Analytics, Google Data studio, Twitter Analytics and Facebook insights.
- Ensuring that best practices are followed in marketing, SEO, and website design.
- Developing & implementing content strategy to reach both B2B critical audiences; conceptualizing content for marketing purposes including blog & social media posts, whitepapers, collaterals, case studies and newsletters relevant to target audiences

CORE COMPETENCIES
- Search Engine Optimization (SEO)
- Technical SEO
- Content Marketing
- Competitive Analysis
- Online Reputation Management
- Link Building
- Project Management Tools
- Designing Tools (Canva)

Social Media Optimization
- Social Media Marketing
- Search Engine Marketing (SEM)
- PPC/Google Ads
- Lead Generation
- Content Management System, (WordPress, Shopify, etc.)
- Primary, Secondary Market Research SWOT Analysis
- Team Management, Training, Attrition Management

DETAILS
- Improved results by increasing the social media results page from bottom to top page.
- Managed Facebook, LinkedIn & Twitter profiles for all company clients.
- Lead a team - with the goal of increasing the branding & visibility, implemented the company’s social media campaign - and developed an on-going strategy for outreach.
- Define, plan and implement the SMO strategy for our websites: including writing articles and blogs and outreach activities.
- Manage all Digital Marketing Channels of the Organization - Google Ads, Facebook & Instagram Ads, LinkedIn Ads, Twitter Ads, Bing ads, Google My Business Profiles, LinkedIn Pages, YouTube Channel, etc. to generate leads & drive conversions.
- Ensure marketing messages are sent in proper form and template,

followingindustry standards.

pages and forms.
- Manage tasks within Work front and deliver work on time.

metrics.

**Salary**: ₹30,000.00 - ₹40,000.00 per month

**Benefits**:

- Flexible schedule
- Work from home

Schedule:

- Day shift
- Monday to Friday
- Available to work New York time

**Education**:

- Bachelor's (preferred)

**Salary**: $1,800,451 - $2,516,974 per month

Expected Start Date: 11/07/2023


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