Online Marketing Specialist

We are looking for a qualified Online Marketer for a healthcare website. The goal of the campaigns will be to generate customer leads. We are looking for innovative ideas that will help us in lead generation through promotion of content that is already developed.

**Responsibilities**:

- Social Media Marketing - optimize social media profiles, promote contents on social media, build communities
- Community Building - build communities of targeted customers around their special medical treatment interests
- Search Engine Optimization - understand core SEO techniques and optimize social accounts
- eMail Marketing - create targeted eMail campaigns
- Competitive Analysis - ability to do in-depth competitive analysis
- Marketing Automation: able to research, understand and present innovative online marketing automation tools
- Backlinks - create authentic and relevant backlinks [treatment specific from authentic sites - not competitive sites] - social bookmarking, profile creation, Web 2.0, Image Sharing & PDF sharing, Citation, Classified Ads, Do-Follow Blog Comments, Forum profiles, etc.

**Fresh ideas on content marketing would be preferred**.

**Requirements**:

- Bachelor’s degree in Marketing, Mass Communication, Journalism, or a relevant field
- Prior 3+ years’ experience as a content marketing, SEO, SMM or a similar role
- Experience in digital marketing
- Proficiency in English along with excellent writing skills
- A keen eye for details
- An analytical mind with a problem-solving attitude
- Experience with a content management system
- Ability to meet deadlines