Analyst, Shopper Insights

hace 3 semanas

Bogota, Colombia Mondelēz International A tiempo completo

**Job Description**:
**Are You Ready to Make It Happen at Mondelēz International?**

**Join our Mission to Lead the Future of Snacking. Make It With Pride.**

You will be important in supporting and executing our shopper insight capability. You will drive shopper centric plans and execution, across shelf, secondary displays and hot zone. You will build understanding and help usage of the snacking framework, building a holistic view on snacking and activate these insights on cross category activations with internal stakeholders.

**How you will contribute**

You will:

- Identify and leverage growth opportunity in retail environment of the BU.
- Generate behavior changing insight and identify effective levers of engagement.
- Continuously optimize business through data, tracking, learning.
- Identify knowledge gaps and business needs in respective countries and build research recommendations/research plan with priorities to address them
- For every project define research objectives, research method, scope of analyses and action standards.
- Identify key findings, key insights and develop business implications and/or recommendations, influencing Sales to ensure that they are integrated into business plans.
- Develop and activate insights on general grocery shopping perspective (trip missions, channel shopping habits, etc.), Studies may include observation of in-store behavior.
- Identify drivers of in-store performance, shelf layout, assortment, promotion and pricing, hot zone etc.

**What you will bring**

A desire to drive your future and accelerate your career with experience and knowledge in:

- Research planning skills plus experience in market research (FMCG/CPG manufacturer or major retailer)
- Good at distinguishing insights that can be leveraged against the business challenge
- Strong analytical skills and attention to detail
- Extensive experience in utilizing market research data
- Willing to work independently in a remote team
- Strong communication and presentation skills
- Consumer / shopper research experience
- Understanding of the 4 C’s: strong knowledge of retail environment

**More about this role**

**What you need to know about this position**:
This professional will be in charge of the analysis and studies for two regions and will work closely with the trade, marketing, and sales teams to understand the needs of these areas, connect those needs with the information generated from shoppers, and create insights that can be applied to the business.

**Education / Certifications**:

- Professional in business administration, industrial engineering, economics or related fields.

**Job-specific requirements**:

- Ability to solve business problems using Analytics and Data Science in a structured manner
- Extract strategic business insights from data and efficiently communicate them to stakeholders
- Minimum 4 years of experience in similar positions.
- Knowledge of market research methodologies
- Advanced English
- Advanced knowledge of Excel
- Knowledge of agency tools (Kantar, Nielsen, etc.)
- Good working knowledge of vendors and methodologies in shopper practice
- Communication skills to transform insights into business opportunities
- Knowledge of Power BI and other statistical tools (preferred).

**Work schedule: Hybrid Model**

**No Relocation support available**:
**Business Unit Summary**:
**WACAM is Mondelez International’s Latin America presence with 1,700 wonderful people proudly representing a diversity of cultures and nationalities. WACAM includes 12 countries—Colombia, Ecuador, Peru, Chile, Bolivia, Panama, Costa Rica, Nicaragua, Honduras, Guatemala, El Salvador, and the Dominican Republic—and the U.S. territory of Puerto Rico. We make and distribute our global brands and local jewels such as **_Choco-Soda _**, **_Doña Pepa _**, **_Coronitas _**and **_Cua-Cua _**to over 190 million discerning consumers.**:
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Where permitted by internal policies and local laws, new hires are required to be fully vaccinated with the COVID-19 vaccine as a condition of employment by their date of hire, unless they are granted a medical accommodation.

**Job Type**:
Regular

Shopper Insights

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