Specialist Trade Marketing

hace 2 semanas

Bogota, Colombia Adidas A tiempo completo

Purpose & Overall Relevance for the Organization:
- Drive and balance Sales & Marketing initiatives by executing seasonal strategy and campaigns towards the success of our brand and our key strategic accounts traced in LAM. Execute ISC, Roll out plan and activation in an efficient manner, coordinate with involved parties (key stakeholders, suppliers, logistic and clients) to assure deliveries and implementation in store. Follow up of investments, product availability and ROI measurement.- Key Responsibilities:
- Execute and control the Account Marketing Plan (AMP) within the global and regional guideline strategy, for the most relevant clients of the performance category and/or fashion cluster.
- Elevate ISC and experience in Key Accounts, for strategic campaigns, commercial moments and drops. Negotiation of spaces with Sales team and create PO´s to ensure proper management of the resources of the business.
- Generate direct communication with WHS team and CTCs for follow up on inventory availability and timelines of delivery of furniture, ISC and experience.
- Deploy the installation of soft shop material to increase market share & upgrade brand image.
- Budget control according Account Marketing Plan. Request of TA in case budgets requires it to ensure proper budget allocation and execution.
- Generate reports and updates to WHS and Omnichannel teams, communicating implementation progress and ROI analysis.
- Key Relationships:
- Omni team (VM, DTC Mkt, Trade Mkt)
- Country´s WHS team
- Key Accounts
- Region team
- Digital and in store activation agencies
- Suppliers
- Knowledge Skills and Abilities:
- University degree or equivalent education required.
- Broad and deep theoretical understanding of job function.
- Establish negotiation skills with external agencies.
- Proficient English, written and spoken.
- Requisite Education and Experience / Minimum Qualifications:
- 1-2 years’ experience

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE: Speak up when you see an opportunity; step up when you see a need..

OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.

INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.

TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.

INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.

RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

**ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HARASSMENT OR DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES. WE ARE AN EQUAL OPPORTUNITY EMPLOYER.**

***
- JOB TITLE:
- Specialist Trade Marketing- BRAND:
- adidas- LOCATION:
- Bogota- TEAM:
- Marketing & Communications- STATE:
- DC- COUNTRY/REGION:
- CO- CONTRACT TYPE:
- Full time- NUMBER:
- 511536- DATE:
- May 15, 2024

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