Ecosystem Co-marketing Specialist

hace 6 meses

Bogota, Colombia IBM A tiempo completo

Introdução

Descubra e transforme insights em experiências criativas que são importantes para seus clientes. Torne cada ponto de contato uma oportunidade de engajamento. Como um Profissional de marketing na IBM, você criará histórias que eliminam o ruído e causam impacto no seu público. A IBM é pioneira na abordagem de Marketing ágil, permitindo que você trabalhe com velocidade, adaptabilidade e criatividade para descobrir insights e fornecer experiências importantes para seus clientes.

Seu papel e responsabilidades
**Ecosystem Marketing is the face of IBM Marketing to the Business Partners - collectively working with Field Marketing and Channel Sales bringing the voice of the partner back into IBM. The Ecosystem Marketer is responsible for knowing the Ecosystem across all GTM motions (build, sell, service), the offerings and the market trends aligned to their coverage area - what’s important to whom and why and how IBM and the Partners together can uniquely drive the IBM business.**
The Ecosystem Co
- Marketing Specialist is a role dedicated to providing marketing support to a defined set of business partners to allocated demand generation funding and create demand generation marketing campaigns with each partners. Ecosystem Marketers work closely with sales to drive demand for IBM products, solutions and services built on IBM technology and to increase mindshare of IBM within the Ecosystem.
Ecosystem Marketers align partner marketing activities with sales targets, Business Units marketing objectives and work to always simplify and improve the partner experience with IBM. In addition, Ecosystem Marketers manage the pipeline created by Business Partners through co-marketing funded programs.

Specific responsibilities include:

- **Know The Partners**:The Ecosystem Marketer’s value lies in knowing the partner, the customer and market. Through working with IBM Channel Sales and their own partner interactions, Ecosystem Marketing engages with partners to drive demand for IBM Solutions, grow IBM mindshare within the ecosystem and bring the feedback from the ecosystems back to IBM.
- ** Know The IBM Solutions**: All Ecosystem Marketers must know the IBM products and solutions aligned to their coverage area in order to drive a go to market strategy with the Ecosystem. This means understanding all the IBM Sales Plays and if they support a Business Unit, a deeper understanding of the relevant Technology Plays
- **Market with Partners**:The Ecosystem Marketer is expected to collaborate with Channel Sales and Field marketing teams to influence the Partners marketing investments and land the demand gen marketing tactics with business partners to drive business results, leveraging Co-Marketing funding and Co-Marketing platforms
- Develop a quarterly plan that delivers year to year growth in Business Partner Opportunity Identification thru Co-Marketing and enablement programs for a dedicated partner set and/or brand
- Drive partner utilization of Co-Marketing programs by providing partners with the most current/applicable assets and marketing planning assistance
- Deliver on the business unit channel pipeline and revenue objectives both annually and quarterly - including reviews to executive worldwide and geo stakeholders.

Advocate and Integrate business partners into IBM led marketing tactics and events
Todas as nossas vagas são elegíveis para pessoas com deficiência e reabilitadas.
MCCJBID
SPOMCC_23
LI-HYBRID
IBMReferred_LATAM

Profissional Requerido e Conhecimento Técnico
- Experience managing budgets
- Prior experience leading complex, high tech marketing strategy and demand generation initiatives through modern marketing tactics. This includes campaign planning, execution, and attribution.
- Data Driven and analytical
- Growth Mindset
- Strong Relationship Skills
- Strong written and verbal communications skills
- Executive presentation skills
- Ability to influence cross-functional teams both internally and externally to drive breakthrough innovation
- Strong program management experience
- Ability to prioritize and meet deadlines in a fast-paced agile marketing environment

Profissional Preferencial e Conhecimento Técnico
- Experience managing budgets
- Prior experience leading complex, high tech marketing strategy and demand generation initiatives through modern marketing tactics. This includes campaign planning, execution, and attribution.
- Data Driven and analytical
- Growth Mindset
- Strong Relationship Skills
- Strong written and verbal communications skills
- Executive presentation skills
- Ability to influence cross-functional teams both internally and externally to drive breakthrough innovation
- Strong program management experience
- Ability to prioritize and meet deadlines in a fast-paced agile marketing environment

Sobre a unidade de negóciosA equipe do IBM Corporate Headquarters (CHQ) representa várias funções, como marketing, finanças, jurídico, operações, RH e muito

  • Ecosystem Co-marketing Specialist

    hace 6 meses

    Bogota, Colombia IBM A tiempo completo

    Introdução Descubra e transforme insights em experiências criativas que são importantes para seus clientes. Torne cada ponto de contato uma oportunidade de engajamento. Como um Profissional de marketing na IBM, você criará histórias que eliminam o ruído e causam impacto no seu público. A IBM é pioneira na abordagem de Marketing ágil, permitindo...

  • Ecosystem Co-marketing Specialist

    hace 6 meses

    Bogota, Colombia IBM A tiempo completo

    Introdução Descubra e transforme insights em experiências criativas que são importantes para seus clientes. Torne cada ponto de contato uma oportunidade de engajamento. Como um Profissional de marketing na IBM, você criará histórias que eliminam o ruído e causam impacto no seu público. A IBM é pioneira na abordagem de Marketing ágil, permitindo...

  • Content Marketing Specialist

    hace 5 meses

    Bogota, Colombia Upper Cervical Marketing A tiempo completo

    Content Marketing Specialist Needed! Do you have the magic touch for crafting content that converts? Are you passionate about using your marketing prowess for a purpose-driven mission? Our Christian digital marketing agency, specializing in the Upper Cervical Chiropractic niche, is seeking a skilled Content Marketing Specialist to skyrocket our client...

  • Brand Sales Specialist

    hace 5 meses

    Bogota, Colombia IBM A tiempo completo

    Introduction The 'IBM Ecosystem' includes thousands of partners who 'Build' on, 'Sell' or 'Service' IBM technologies and platforms. As a Brand Sales Specialist your mission is to connect the right technical, co-marketing, and go-to-market enablement resources with your assigned partners to jointly drive prospecting, opportunity identification, and solution...

  • Marketing Specialist

    hace 6 meses

    Bogota, Colombia TD SYNNEX A tiempo completo

    **Overview** The Vendor Marketing Specialist develops, coordinates, executes marketing campaigns and manages budgets for assigned vendor accounts. The core responsibilities include managing deadlines, projects requirements, vendor marketing activity implementation, and MDF claims to ensure accuracy. This role is responsible for supporting the vendor...

  • Brand Partner Specialist

    hace 5 meses

    Bogota, Colombia IBM A tiempo completo

    Introduction As a Brand Partner Specialist - Territory, your mission is to navigate IBM Ecosystem programs to bring the right brand technical, co-marketing, and go-to-market enablement assets which drive prospecting, opportunity identification, or solution co-creation with your assigned Partners. By aligning territory planning, demand generation, lead...

  • Marketing Specialist

    hace 5 meses

    Bogota, Colombia LOCAL TRADERS A tiempo completo

    **Introduction**: Local Traders is a rapidly expanding P2P Crypto Exchange based in South America. We are currently seeking a talented and experienced Growth Marketing Specialist to join our team. As a Growth Marketing Specialist, you will play a pivotal role in driving user acquisition, retention, and engagement to fuel the growth and success of our...

  • Marketing Marketo Specialist

    hace 5 meses

    Bogota, Colombia Solvo Global SAS A tiempo completo

    En **Solvo Global** estamos buscando un Marketing **Marketo Specialist** para unirse a nuestro equipo Ubicación**:Colombia y Argentina.** **Habilidades**: Experiência en Salesforce. Competente en CRM. Excel avanzado. Nível avanzado de inglés (excluyente). **Responsabilidades**: Apoyar a nuestro equipo de experiência del cliente en la ejecución de...

  • Digital Marketing Specialist

    hace 6 meses

    Bogota, Colombia Mycitysocial A tiempo completo

    **About MyCitySocial**: Fun, creative, performance-based and dynamic is how we like to describe the team here at MyCity Social. We are looking for someone with a lot of energy that is a people person and wants to help business owners succeed in their digital marketing. MyCitySocial is a company that prides itself on learning, growing, nurturing...

  • Partner Technical Specialist

    hace 5 meses

    Bogota, Colombia IBM A tiempo completo

    Introduction At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most...

  • Marketing Automation Specialist

    hace 5 meses

    Bogota, Colombia The Wing Girl Method inc. A tiempo completo

    HubSpot Automation/Marketing Specialist - **Summary**:_ Hey there, savvy marketer—whether you're a lady or a gent, we hope this message finds you in high spirits and even higher conversion rates! So, here’s the scoop: we're on the lookout to expand our team with a **“Love HubSpot Automation/Marketing Specialist**” at **Wing Girl Method Inc**. But...

  • Digital Marketing Specialist

    hace 5 meses

    Bogota, Colombia OMNICOMMANDER, INC. A tiempo completo

    **Digital Marketing Specialist** OMNICOMMANDER, Inc. is the fastest-growing startup in the financial technology space. We have been named an Inc. 5000 company for the second consecutive year. We pride ourselves on our upbeat, high-tech, and supportive culture. We are a global company with offices in the United States and Latin America. Our Headquarters is...

  • Retention Marketing Specialist

    hace 5 meses

    Bogota, Colombia Jules A tiempo completo

    Hi there! We are Jules and our client is looking for a **Retention Marketing Specialist!** **About The Position** **Responsibilities**: - Full ownership of driving and maximizing customer LTV and all related metrics (repurchase rate, margin, units per transaction, average order value, time to second order, etc.). - Manage and oversee all aspects of...

  • Digital Marketing Specialist

    hace 5 meses

    Bogota, Colombia Equity Solar Global SAS A tiempo completo

    Nos encontramos en la búsqueda de Digital Marketing Specialist que tenga conocimiento y experiência en excelente diseño gráfico, marketing y manejo de plataformas digitales, con habilidades superlativas permitiendo seguir liderando en el mercado de energía renovable. ¿Que buscamos? - TU TALENTO¡!! - Tu dinamismo. - Compromiso. - Tus ganas de crecer a...

  • Marketing Specialist

    hace 5 meses

    Bogota, Colombia Inchcape A tiempo completo

    Cargo: Marketing Specialist Rol: Planear, desplegar y optimizar la estrategia e inversión en mercadeo de las marcas Citroën a nível nacional, alineadas con la estrategia de marca regional y local para contribuir al desarrollo y posicionamiento de las mismas en Colombia, en apoyo al logro de los objetivos comerciales establecidos para las marcas en el...

  • Intel Colombia

    hace 5 meses

    Bogota, Colombia MarcoMKT A tiempo completo

    Únete al equipo de Marco MKT y juntos co-creemos estrategias y soluciones que marquen la vida de las personas en la industria del Trade Marketing. ¿Qué necesitamos de ti? Profesionales en mercadeo, publicidad, ingeniería de mercados o afines. ¿Cuál es el perfil que buscamos? - Experiência de más de dos años en cargos de gerencia o liderazgo del...

  • Marketing Specialist

    hace 2 meses

    Bogota, Colombia Inchcape A tiempo completo

    Cargo: Marketing SpecialistRol: Planear, desplegar y optimizar la estrategia e inversión en mercadeo de las marcas Citroën a nível nacional, alineadas con la estrategia de marca regional y local para contribuir al desarrollo y posicionamiento de las mismas en Colombia, en apoyo al logro de los objetivos comerciales establecidos para las marcas en el país...

  • Senior Product Marketing Specialist

    hace 6 meses

    Bogota, Colombia Kushki A tiempo completo

    **¡Nuestra aventura como Unicornio continúa y queremos seguir causando impacto como Nación!** Atrévete a ser parte de nuestro esfuerzo por digitalizar más comercios, llevando nuestros canales de pagos a diferentes países y así cumplir con nuestra misión de Conectar Latam con Pagos. **Senior Product Marketing Specialist**: El propósito principal de...

  • Intel Colombia

    hace 2 semanas

    Bogota, Colombia MarcoMKT A tiempo completo

    Únete al equipo de Marco MKT y juntos co-creemos estrategias y soluciones que marquen la vida de las personas en la industria del Trade Marketing.¿Qué necesitamos de ti?Profesionales en mercadeo, publicidad, ingeniería de mercados o afines.¿Cuál es el perfil que buscamos?- Experiência de más de dos años en cargos de gerencia o liderazgo del área de...

  • Marketing Specialist Musical

    hace 5 meses

    Bogota, Colombia Cf Group A tiempo completo

    Somos una multinacional con presencia en Colombia, Mexico, Estados Unidos y Puerto Rico, que se dedica a la publicidad al mercadeo y a la producciòn de eventos. Actualmente nos encontramos en la búsqueda de un MUSICAL MARKETING SPECIALIST, quien nos apoyarà dentro de los procesos inherentes a su área. Alguna de las funciones que llevará a cabo son: -...