Social Media Manager

hace 3 semanas

Bogotá Cundinamarca, Colombia Anthology, Inc. A tiempo completo

Social Media Manager (Organic)

Remote - Colombia

*ONLY CVs SUBMITTED IN ENGLISH WILL BE CONSIDERED*

This position is a 13-month contract role.

The Opportunity:
Anthology delivers education and technology solutions so that students can reach their full potential and learning institutions thrive. Our mission is to empower educators and institutions with meaningful innovation that’s simple and intelligent, inspiring student success and institutional growth.

The Power of Together is built on having a diverse and inclusive workforce. We are committed to making diversity, inclusion, and belonging a foundational part of our hiring practices and who we are as a company.

We are seeking an experienced Organic Social Media Manager for a 13-month contract. The Manager will oversee the logistics of organic social media programs, ensure flawless execution across multiple platforms, and create compelling copy to drive engagement. If you are organized, creative, and have a passion for social media, we’d love to hear from you

This role will be responsible for planning, developing, and implementing Anthology’s overall organic social media strategy to support and improve online presence and the overall digital marketing efforts.

Primary responsibilities will include:

- Managing social media logistics: Overseeing the daily logistics of organic social media posts across multiple corporate, product and regional channels. Responsibilities include planning, scheduling, and publishing content using tools like Hootsuite, Asana, or similar platforms
- Platform management: Managing and maintaining corporate pages on LinkedIn, X (formerly Twitter), YouTube, and other relevant platforms. Ensuring timely and consistent updates, adhering to each platform’s best practices
- Content scheduling and coordination: Developing and executing content calendars, coordinating with cross-functional teams to ensure alignment with broader marketing campaigns and objectives
- Copywriting for social media: Crafting engaging, on-brand, and creative copy tailored for each platform. Adapting messaging to fit the tone, audience, and platform requirements, ensuring consistency across channels
- Proofing and quality control: Maintaining a keen eye for detail, proofing all posts and ensuring high-quality, error-free content. Upholding brand guidelines in all written communications
- Audience engagement and community management: Monitoring and engaging with followers and audiences, responding to comments, messages, and interactions in a timely and professional manner
- Analytics and reporting: Tracking and analyzing the performance of organic social media campaigns, providing insights and recommendations for continuous improvement based on KPIs and engagement metrics
- Trend monitoring: Staying up-to-date with the latest trends, tools, and best practices in social media, identifying opportunities to innovate and elevate the company’s presence
- Manage social media amplification: Ensuring employee social media advocacy tool (Hootsuite Amplify) is stocked with current and engaging social posts for employees to share

Required skills/qualifications:

- Bachelor's degree in Marketing, Communications, Journalism, or a related field
- 5-8 years of experience managing organic social media, preferably for corporate brands
- Proficiency in social media and project management tools (e.g., Hootsuite, Asana)
- Strong copywriting and editing skills, with a keen eye for detail and accuracy
- An eye for design and experience using Canva or other design tools
- Familiarity with digital content accessibility best practices and SRT (SubRip Subtitle) files
- Proven experience managing LinkedIn, X, and YouTube corporate social accounts
- Excellent organizational and time management skills, with the ability to juggle multiple projects simultaneously
- Fluency in written and spoken English at CEF B2 level or above

Preferred skills/qualifications:

- Graphic design and video production experience

This job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities at any time.

Anthology is an equal employment opportunity/affirmative action employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, national origin, marital status, disability, sexual orientation, gender identity/expression, protected military/veteran status, or any other legally protected factor.

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