Assistant Brand Manager

hace 2 semanas


Bogota, Colombia Reckitt A tiempo completo

Hogar de las marcas más queridas y confiables de higiene, salud y nutrición. Nuestro propósito define nuestra razón de existir: proteger, curar y nutrir en una búsqueda implacable por un mundo limpio y sano. Somos un equipo global unido por este propósito. Únete a nuestra lucha para lograr que el acceso a higene de calidad, bienestar y nutrición sea un derecho y no un privilegio

**Acerca del Rol**:
Objetivo: Como Assistant Brand Manager en Reckitt, tendrás la oportunidad de nutrir nuestras marcas con conocimiento estratégico y creatividad. Buscamos un profesional dinámico que pueda contribuir al desarrollo y posicionamiento de las marcas, identificando insights que se conviertan en acciones y desarrollando campañas de marketing memorables que contribuyan a los objetivos de negocio. Su misión es hacer crecer las marcas con su talento y compromiso con la excelencia.

**Tus responsabilidades**:

- Contribuir al desarrollo de la visión y estrategia de nuestras marcas, elevando nuestra presencia en el mercado y rentabilidad.
- Desarrollar y ejecutar actividades del plan de marketing anual, incluida la estrategia, planes de medios, creatividad y la alineación con los equipos multifuncionales garantizando una implementación exitosa del plan.
- Gestionar y coordinar las operaciones diarias de la marca, asegurando una ejecución perfecta de las estrategias de marketing
- Apoyar la ejecución de lanzamientos de productos e innovaciones.
- Realizar un seguimiento regular del desempeño de la marca y sus principales KPI´s
- Administración del presupuesto de marcas, monitoreando el gasto para asegurar un óptimo retorno de la inversión y crecimiento de la marca.

**La experiência que buscamos**:

- Contar con título universitario
- 2 años de experiência en marketing
- Conocimientos Medios (ATL, Digital, BTL), Herramientas de MKT, Análisis de Data de Mercado, Excel, Word, Powerpoint
- Inglés intermedio
- Administración de presupuesto
- Analisis de Datos e identificacion de insights
- Manejo Planes de Medios y sus respectivos KPIs (ATL y DIGITAL)
- Procesos de Briefing y Desarrollo Campañas Creativas con Agencias Creativas
- Creatividad
- Comunicación efectiva
- Proactividad

**The skills for success**:
Consumer Insights, Presentation skills, Product sustainability, Creativity, Commercial acumen, Brand Management.

**Equidad**:
Reconocemos que, en la vida real, no siempre se cubren todos los requisitos. Es por eso que en Reckitt contratamos no sólo por experiência laboral sino también por potencial y competencias. Incluso si no cumples con cada punto de la descripción de puesto, si sientes que este rol y nuestra compañía son para ti, queremos conocerte


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