Strategic Access and Payer Engagement Manager
hace 1 mes
Te gustaría aplicar tu experiência para impactar en una empresa que sigue la ciencia y convierte las ideas en medicamentos que cambian la vida? Entonces AstraZeneca podría ser la empresa indicada para ti_
En el Clúster Andino tenemos una gran oportunidad en el área Acceso en la ciudad de Bogotá, Colombia en el rol de Strategic Access and Payer Engagement Manager. Este rol tiene como responsabilidad garantizar que el portafolio AZ tenga un acceso amplio y oportuno, asegurando el desarrollo estratégico de las cuentas a cargo, a través de la implementación de un plan integral por cuenta que impulse el crecimiento implementando acuerdos innovadores, logrando así que los pacientes tengan la posibilidad de beneficiarse de nuestras terapias. Esta misión estratégica implica la permanente identificación de oportunidades para maximizar el valor tanto para los pagadores como para la empresa.
**Requisitos para el rol**:
- Formación: Especialización, Maestría, Doctorado.
- Inglés nível alto.
- Informática: Office nível avanzado.
- Experiência de 5 años en el sector salud o en la industria farmacéutica, gestionando proyectos de liderazgo. Para los perfiles que vengan de la industria farmacéutica, mínimo de experiência de 3 años en al menos, alguna de las siguientes posiciones:
- Posición vinculada a Acceso, Corporate Affairs o Health Economics and Outcomes Research.
- Facilidad para viajar permanentemente dentro del país.
- Experiência en Gestión de cuentas claves.
**Responsabilidades Principales**:
**Planificación Estratégica**:
- Identificar oportunidades de crecimiento y expansión de cuentas claves, así como anticipar y abordar desafíos relacionados con el reembolso, la cobertura y el acceso a los productos.
- Tener un profundo conocimiento sobre el panorama actual del mercado, para llevar a cabo acciones que permitan posicionar correctamente el portafolio AZ, en base a la estrategia definida por el Core Value Team.
- Diseñar e implementar estrategias innovadoras de acceso específicas para cada cuenta clave, con el objetivo de maximizar el valor tanto para el cliente como para la empresa.
- Colaborar estrechamente con como Market Access, Ventas, Marketing, Comercial y Médical, para garantizar la entrega de soluciones integrales y alineadas con las necesidades del cliente
- Asegurar que se utilizan los recursos de la forma más eficiente, están balanceados y se encuentran alineados con la estrategia definida.
- Conocer la información clave del entorno sanitario, político y económico, la cual sirve como input para analizar las oportunidades de mercado levantadas por el Lead, con el fin de posicionar correctamente los productos bajo su responsabilidad ante los influenciadores/decisores y pagadores a nível nacional.
**Ejecución y resultados**:
- Liderar la ejecución e implementación de proyectos de innovación asegurando, por una parte, que sean diferenciadoras y de alto impacto y, por otra, que se cumplan según planeación (tanto en timings como en eficiencia).
- Asegurar la implementación de los planes de acceso definidos para las marcas en tiempo y forma y asegurar que dan respuesta a los objetivos definidos
- Evaluar y monitorizar los Key Performance Indicators de acceso en base a los planes de seguimiento fijados en la Market Access Strategy y alineados en el Core Value Team (así como otras métricas de éxito) para asegurar el alineamiento con los objetivos marcados, así como el cumplimiento y calidad de los planes.
- Gestionar de manera integral la cuenta asignada, incluyendo la supervisión de la ejecución de planes, la gestión de presupuestos y la presentación de informes.
- Facilitar las negociaciones efectivas con actores clave para asegurar el acceso adecuado a los productos de la empresa.
**Gestion de steakholders**:
- En base a su conocimiento del entorno sanitario y de los Stakeholders clave, asegurarse de que se forjan relaciones sólidas con la red de expertos y profesionales de la salud/interlocutores de referencia, de forma que se incluyan las distintas perspectivas entorno a la estrategia de acceso al mercado y los planes de las diferentes marcas y productos, logrando así mantener la ventaja competitiva.
- Desarrollar planes de engagement con visión cross para los Stakeholders prioritarios (Health Technology Assessment/ farmacéuticos regionales y hospitalarios, instituciones, etc.)
- Proyectar, en su relación tanto con clientes internos como externos: la imagen, valor añadido del producto y servicio ofrecidos, y valores corporativos de AstraZeneca.
- Desarrollar relaciones sólidas con sus clients con perspectiva de mediano y largo plazo.
- Anticipar y equilibrar las necesidades de múltiples stakeholders. Entender los requisitos, expectativas y necesidades de los stakeholders internos y externos. Obtener, analizar e interpretar información sobre sus necesidades para identificar oportunidades para la marca.
**Liderazgo Transversa
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