Site Merchandising Manager

hace 1 semana

Bogota, Colombia Italic A tiempo completo

Italic is creating a world of luxury without labels. We believe that luxury today is exclusionary and all about marketing that hurts its customers and manufacturers. Our mission is to create a new model that enables manufacturers to bypass the legacy luxury supply chain and deliver luxury goods with equivalent or better quality directly to consumers. Our customers come to rely on Italic for our quality, timeless design, and radical value.

**Responsibilities**:

- Day-to-Day Site Management_
- Oversee the daily management of the website, ensuring all products, promotions, and content are up-to-date and accurately reflect the brand's standards.
- Implement and maintain site merchandising strategies, including product categorization, search optimization, and visual merchandising, to enhance user experience and drive conversions.
- Collaborate with the content, design, and product teams to create compelling product pages that highlight the features and benefits of our products.
- Data Analysis and Optimization_
- Utilize web analytics tools to monitor site performance and customer behavior, identifying trends and opportunities for improvement.
- Conduct regular A/B testing and conversion rate optimization (CRO) initiatives to refine the user experience and increase sales.
- Generate and analyze performance reports, providing actionable insights and recommendations to senior management and cross-functional teams.
- Project Management_
- Manage and coordinate calendar for marketing projects
- Ensure timely and accurate execution of site updates
- Liaise with different teams within the marketing organization to ensure alignment on project goals and timelines

**Requirements**:

- Soft Skills:_
- Excellent organizational and time-management skills
- Strong attention to detail and accuracy
- Ability to multitask and prioritize effectively
- Positive attitude and team player mentality
- Technical Skills:_
- Familiarity with e-commerce and digital marketing principles
- Experience with site merchandising and content management systems (such as Shopify, Magento, or WooCommerce)
- Proficiency in Google Analytics or similar web analytics tools
- Basic understanding of HTML and CSS
- Mentality:_
- Proactive and self-motivated with a willingness to take initiative
- Ability to work independently and as part of a team
- Strong problem-solving skills and ability to think creatively
- Flexibility to adapt to changing priorities and deadlines

**Culture**
- Great Brands Start With Great People_

Our culture focuses on performance, integrity, and longevity. We believe that the best brands are not grown through sheer force but rather through deliberate decision-making and persistent effort over a long period of time. We are committed to creating a workplace where talented individuals can thrive in building an enduring, beloved brand that we all take pride in.
- Inputs Over Outputs_

We value the effort and work that goes into achieving results rather than just the end result. We believe that investing in our people and processes will lead to better outcomes while also creating a more sustainable and enjoyable environment.
- Flat Hierarchy_

Our company has a flat hierarchy and values the input and ideas of all team members. We believe that everyone has the potential to make a significant contribution to the success of the company.
- Small Team, Big Opportunities_

As a small team, all employees are expected to take ownership in their work. Some might move faster while others are fine with a slower pace. Those who seek to move faster in their career will be able to do so based solely on merit, contribution, and performance.

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