Country Brand Lead

Role summary
- Owns, defines and drives country specific Terapeutic Area and Brand strategy and tactical plans
- Plan, develop, optimize and execute of commercial activities of the portfolio
- Forecast revenue of the selected TA portfolio and A&P for promoted brands
- Generating revenue growth, drive product growth and lifecycle management, demand forecasting and Manage A&P for selected TA brands as well as ensuring the realization of profitability through market access tools
- Matrix management & leadership to ensure optimal decision making between IDM CO, CEE cluster, ABS-HUB sub-cluster and local Specialty Care & Oncology Category Lead and local cross functional teams for effective support of the brand
- Proactively driving the development of brand strategies to maximize the brand growth
- Have deep market, customer, patient and competitor knowledge and insight, ideally within the selected portfolio space and effectively uses them to articulate and drive the brand strategies.
- Acts as the single-point ‘go-to person’ on all portfolio related matters, forms, represents the portfolio on all regional matters
- Leads the portfolio cross-functional team in the country/cluster of responsibility
- Collaborate with the global, regional brand team and other CBLs across the cluster/region in the development and delivery of regional initiatives and programs

Role responsibilities
- Provides local insights and brand feedback to cluster/regional or global team, and Specialty Care lead
- Tailors and executes brand strategies to local market needs, and defines local priorities for the brands
- Selects best-fitting modules from the global provided content and trans-create, customize, manage approval & roll-out of new promotional materials as needed
- All needed material updating based on regulatory changes
- Participates as a role model for the New Ways of Working
- Works closely with CoLab to ensure reuse metrics
- Forecasts portfolio performance, track progress towards target, and active involvement for revenue adjustment throughout the year during LE process
- Allocates and execute in country brand marketing expenses
- Develop brand plan/operating plan for selected portfolio in the region and continuously evaluating opportunities for the brands
- Develop and own the local omnichannel strategy and overall objectives as well as the commercial tactical in collaboration with content&channel manager
- Cross-functional brand leadership across Customer Facing Colleagues, H&V, Account management, medical, legal, regulatory, compliance, finance, logistic etc.
- Partners with Medical to identify and manage KOLs.
- Develop appropriate MedEd initiatives and brand programs to educate targeted HCPs on latest scientific updates and differentiated product attributes
- Articulates and gains support for the brand objectives financially, strategically, and tactically, and can work across the matrix to gain Country Lead brand plans and needed resources
- Ensure that all brand plans and activities are in full compliance with Pfizer SOPs, laws, and regulations

Organizational relationships
- Marketing, Sales, Legal, Procurement, Compliance, H&V, Biopharma Operation, PGS, Medical, Regulatory, Safety, Quality, Finance,

**Qualifications**:

- Min. 5 years of marketing or relevant function (market, access, PA) experience within the industry
- Bachelor's Degree or equivalent required
- Master's degree or MBA desired
- English is a must written and spoken
- Understanding on the healthcare environment and how to adapt strategies/initiatives to meet healthcare and patient needs
- Marketing, Customer and Competitor Insight
- Marketing Execution
- Strategic and Operational Business/Marketing Planning
- Data analysis, interpretation, and communications
- Performance and Program Metrics
- Financial and budgeting experience
- Exceptional interpersonal and influencing skills
- Exceptional collaboration/negotiation
- Exceptional prioritization - among/across brands, resource-constrained context
- Vendor management
- Ability to work in co-promotion and/or matrix structure
- Lives up Pfizer values: Courage, Excellence, Equity and Joy
- Ability to work effectively under pressure
- Excellent time-management, well organized and self-motivated
- Proven ability to meet deadlines and successfully manage multiple projects simultaneously.
- Positive and supportive team player that can energize and motivate others
- Strong analytical skills and ability to execute with accuracy, and ability to support compliance.
- Strong relationship building skills across departments.
- Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results
- Good communication skills with a clear communication style, able to communicate with staff and management at all levels
- Excellent presentations skills
- Knowledge of general office procedures and equipment
- Must be able to work in