05. Digital Marketing Specialist
hace 3 semanas
We are seeking a dynamic and proactive Digital Marketing Specialist with exceptional time management skills and a proven ability to thrive in a fast-paced environment.
As a key member of our marketing team, you will be responsible for developing and managing all aspects of our marketing strategy, with a focus on creating, implementing, tracking, and optimizing digital marketing campaigns across various channels. This includes a specific emphasis on developing and leading SEO, SEM, Google Ads, and Meta Ads campaigns.
**Responsibilities**:
- Develop and lead SEO, SEM, Google Ads, and Meta Ads campaign strategies.
- Create and schedule advertising campaigns utilizing various marketing channels and techniques, including Google Search and Display campaigns.
- Implement marketing strategies by analyzing previous and existing campaigns.
- Contribute to the development and execution of the company’s brand strategy.
- Prepare monthly marketing reports tracking ROI (Return-On-Investment).
- Inform the management staff about ongoing marketing campaigns and initiatives on a weekly basis.
- Create and manage Google Ads and Meta Ads campaigns.
- Implement retargeting strategies for both Google and Meta platforms.
- Update the company's social media accounts (LinkedIn, Facebook, Instagram, and YouTube).
- Research and monitor competitors' marketing strategies.
- Monitor the marketing budget and expenses.
- Collaborate with the CEO and Advertising team.
- Maintain the company's website and publish relevant blog posts as necessary.
- Assist in the occasional drafting of press releases.
- Manage the company's public relations, including contacting journalists through press releases and community outreach.
- Categorize and collect existing media featuring the company and its employees.
- Conduct keyword research and implement on-page/off-page optimization strategies.
- Monitor website performance using analytics tools.
- Collaborate with content creators to integrate SEO best practices.
**Requirements**:
- Efficient multitasking abilities.
- Comfortable working in a fast-paced environment.
- Bachelor’s degree in marketing, advertising, or communications (experience may supplement education).
- Past work experience in marketing coordinator roles is a plus.
- Solid understanding of SEO principles and tools (Google Analytics).
- Hands-on experience with Google Ads, Meta Ads, and Mailchimp.
- Strong analytical and communication skills.
- Advanced proficiency in English (C1 or C2).
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