Growth Hacker

**About Winona**:
Winona is one of the leading telemedicine companies providing HRT for women in menopause. We’ve built all of our technology in house including an EHR, patient care admin system, patient portal, website, marketing technology etc. Winona has two compounding pharmacies and a team of in house physicians providing world-class care via a fully vertically integrated business model.

**About the role**:
Winona is looking to hire a **full-time remote Growth Hacker**. As a Growth Hacker, you will be at the forefront of our growth initiatives, working collaboratively with cross-functional teams to identify, prioritize, and execute growth strategies that drive user acquisition, engagement, and retention.

**Seniority Level**: Mid-Senior Level

**Responsibilities**:

- Develop and execute strategies to acquire new users and customers through various channels, including digital marketing, content marketing, social media, and partnerships
- Analyze user behavior and website/app performance to identify conversion bottlenecks and implement strategies to improve conversion rates at various touchpoints
- Create and distribute high-quality, engaging content that attracts and retains users, and drives organic growth
- Utilize data analytics tools to track and measure key performance metrics, identify growth opportunities, and make data-driven decisions
- Design and implement referral programs and other growth initiatives to encourage user referrals and virality
- Develop strategies to grow and engage our social media following, turning followers into active users and advocates
- Identify and establish strategic partnerships and alliances that can drive growth and expand our user base

**Requirements**:

- Proven experience as a Growth Hacker or in a similar role, preferable in a tech startup or fast-growing company
- Strong knowledge of digital marketing, CRO, and data analytics tools (e.g., Google Analytics, Mixpanel, Optimizely)
- Familiarity with SEO, SEM, content marketing, and social media marketing
- Proficiency in using data to drive decisions and track KPIs
- Excellent problem-solving skills and a creative mindset - Strong communication and collaboration skills
- Ability to work in a fast-paced, agile environment

**What’s in it for you?**

As a full-time member of our team, you’ll enjoy:

- Flexible hours, work wherever you choose
- Unlimited PTO
- Non-working holidays per country of residence
- Medical/Dental/Vision insurance (US-W2)
- Pro-rated 13th-month bonus in select regions
- Salary increases and performance-based bonuses
- Referral bonuses
- Financial support for online courses
- Fun and casual work environment
- Mental health and well-being programs
- Employee engagement activities and virtual gatherings
- We are a diverse, global team