Marketing - Principal Business Analyst

hace 3 meses

Bogotá Cundinamarca, Colombia Prodigious A tiempo completo

**Company Description**
As Manager, Digital Product Management, you’ll lead product roadmaps for a set of features from inception through implementation on a range of highly dynamic and data-driven digital projects and initiatives within our client portfolio.

The Digital Product Management practice provides traditional product management and business analysis support (requirements gathering and specification documentation), as well as technology strategy services (e.g. technology assessments and vendor evaluations) to support programs across clients within the agency. These programs range from marketing communication to data engineering to emerging technology. Client-driven digital tasks are increasing in scope and complexity and the need for effective tech leadership and product management skills has never been greater to deliver on those needs.

As Manager, Digital Product Management, you’ll lead product roadmaps for a set of features from inception through implementation on a range of highly dynamic and data-driven digital projects and initiatives within our client portfolio.

Day-to-day, your role includes:

- Leading requirements gathering through analysis of the project goals and the client's digital ecosystem, background research, and working sessions/interviews with internal and external stakeholders.
- Leading the creation, communication and management of requirements or functional specifications documentation. Creating user and process flow diagrams, data models, analysis matrices, interface behavior, back-end business rules or other methods to facilitate understanding and agreement with internal and external stakeholders.
- Participating in client walkthroughs of requirements and/or live demonstrations of working functionality and capturing feedback.
- Supporting the technology lead(s) with auditing and analysis of technologies and vendors under consideration for project solutions.
- Supporting the development team by communicating requirements and functional specifications as well as responding to requests for clarification and deeper analysis.
- Partnering with the QA team by reviewing and providing feedback on test cases, logging and triaging defects as well as keeping documentation up-to-date as discrepancies are identified.
- Supporting DevOps to review and approve finished development work before release into production.
- Supporting the project manager by participating in scope definition, prioritization of requirements, identifying project tasks, estimating time, and including assumptions, risks and dependencies.
- Collaborating with Experience Designers (XD), Art Directors, and Copywriters in the detailed design phase of projects and providing concise accurate feedback to help align with the requirements.
- Supporting the Account Team in managing client stakeholders by providing documentation within agreed timeframes and consolidating open questions/issues for communication with clients.
- Educating others on industry best practices for product management and technology as well as staying current on emerging digital technologies and trends to support your analysis and client discussions.
- Participating in the Digital Product Management practice and Technology capability’s continuous improvement activities by bringing ideas to the table and showcasing work for discussion.
- Managing other Digital Product Manager on the project and/or direct reports through proactive mentoring and timely constructive feedback.

**Qualifications**
- Advanced English (B2+)
- 5+ years of experience working in a Digital/Technical Product Manager or Product Owner role.
- 5+ years of experience working on technology-based projects.
- 2+ years of experience working for a digital agency or consultancy.
- Agile methodology training and/or experience required.
- Project management training and/or experience preferred.
- Bachelor or equivalent degree in Business or Technology related discipline required.
- An ambitious approach to learning on the job as well as completing formal training to develop your skill set.
- Excellent written and verbal communication skills to support interaction with a variety of team members at different seniority levels and varying degrees of technical understanding.
- Experience working directly with senior level clients to gain trust and establish rapport for product management work required.
- Excellent technical documenting skills particularly with using Microsoft Word, Excel, Visio (or like diagramming tool) and cloud-based collaboration tools.
- Experience using Atlassian tools (JIRA, Confluence) required.
- Extensive knowledge of digital technology such as: content management systems (CMS), customer relationship management (CRM) systems, e-commerce, systems integration, website analytics, marketing automation, native apps, social media, programmatic and predictive media.
- Extensive knowledge of website and software development process: discovery, design, build, test/QA, dep

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