Trade Analyst
hace 3 meses
The Trade Analyst I is an operational role focused on executing marketing activities, supporting the sales force, and coordinating trade marketing initiatives. The primary objective is to assist in the development and tactical execution of marketing strategies to achieve company goals. It also involves closely monitoring programs, plans, and activities by product/brand, while simultaneously analyzing the market, products, and competitors to support the sales team and customers in meeting objectives.
CooperVision is a global leader in the contact lens industry, dedicated to helping improve the way people see every day. Achieving that goal takes the collaboration of team members with wide-ranging skills; from scientists and researchers, to manufacturing and operations experts, to sales and marketing professionals.
At CooperVision, our effort to improve lives begins with our employees. We are committed to developing people as a key global differentiator and our most important asset. We empower employees to succeed, rewarding great thinking and hard work with competitive pay, comprehensive benefits, and with a special focus on wellness. Our commitment to our core values and a diverse, inclusive, employee-centric culture fuel a deeply engaged, high performing organization.
CooperVision employees pride themselves on being proactive, innovative, flexible and friendly. That’s a strong reflection of our corporate culture—and part of the reason CooperVision may be a great workplace for you.
- Proficiency in Microsoft Office (Excel, PowerPoint, Word).
- Basic knowledge of trade marketing principles.
- Strong organizational skills.
- Attention to detail.
- Ability to manage multiple tasks simultaneously.
- Good communication skills.
- Ability to work in a team environment.
- Proactive attitude.
- Time management skills.
- Analytical skills.
- Proactivity.
- Time management.
- Tolerance to frustration.
- Intermediate/advanced English (desirable).
- 1 to 2 years of experience in marketing or trade marketing roles.
- Experience in basic data analysis and report generation.
- Bachelor's degree in Marketing, Business Administration, Communication, or a related field.
1.Operational Marketing Support:
- Support the implementation of marketing campaigns, including the creation and distribution of promotional materials.
- Coordinate the shipment of materials to clients and points of sale.
- Maintain and update databases of clients, products, and campaigns in the CRM.
- Manage inventories of promotional materials and merchandising.
- Assist in organizing events, conferences, and promotions at points of sale.
2.Data Analysis and Reporting:
- Perform basic data analysis on sales, campaign performance, and market trends.
- Prepare periodic reports using Excel, presenting key performance insights.
- Assist in the preparation of PowerPoint presentations for internal meetings and client presentations.
3.Trade Marketing Support:
- Collaborate in the planning and execution of trade marketing activities in coordination with the sales team.
- Monitor the effectiveness of promotions at points of sale and collect feedback from the sales team, clients, and distributors.
- Support the creation and deployment of in-store materials (displays, banners, brochures).
4.Content and Communication Management:
- Manage the approval process of promotional materials with agencies and internal teams.
- Act as a communication link between the marketing team and other departments, ensuring the proper execution of planned activities.
5.Administrative Support:
- Assist in the management of the marketing budget, including tracking invoices and payments to suppliers.
- Maintain organized documentation related to marketing and trade activities.
CooperVision is a global leader in the contact lens industry, dedicated to helping improve the way people see every day. Achieving that goal takes the collaboration of team members with wide-ranging skills; from scientists and researchers, to manufacturing and operations experts, to sales and marketing professionals.
At CooperVision, our effort to improve lives begins with our employees. We are committed to developing people as a key global differentiator and our most important asset. We empower employees to succeed, rewarding great thinking and hard work with competitive pay, comprehensive benefits, and with a special focus on wellness. Our commitment to our core values and a diverse, inclusive, employee-centric culture fuel a deeply engaged, high performing organization.
CooperVision employees pride themselves on being proactive, innovative, flexible and friendly. That’s a strong reflection of our corporate culture—and part of the reason CooperVision may be a great workplace for you.
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