Outbound Copywriter

hace 1 semana


Colombia Power Digital Marketing A tiempo completo

** ONLY Bilingual applicants with advance English will be considered for this position**

**About the Company**:
Power Digital is a tech-enabled growth firm-at the intersection of marketing, consulting & data intelligence-igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world-with a scalable brand, culture and services.

At the heart of Power Digital is proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in putting marketers in a strategic seat at the tableand providing value in unparalleled ways.

Managing billions in media, Power Digital’s dynamic team of consultative marketers, creatives, analysts and technologists challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

**Proficiency in spoken and written English at an advanced level is required for this role.

**This is a contract position with the intent to hire as a full-time employee in 30-90 days after start date.

**About the Role**:
We are seeking an Outbound Copywriter to join our dynamic team. This role is essential in crafting compelling and persuasive outreach content aimed at generating interest and sparking conversations with potential clients

**Responsibilities**

**Content Creation**:

- Collaborate with the sales team to ensure messaging aligns with current promotions, products, and services.
- Continuously refine and iterate on messaging based on feedback and response rates.

**Research**:

- Understand our target audience and tailor messaging to resonate with specific industries, roles, or challenges.
- Keep updated with digital marketing trends, ensuring our outreach is relevant and timely.

**Performance Analysis**
- Monitor and analyze the effectiveness of various outreach messages, using data to improve and adapt content for better results.
- Report on content performance metrics, including open rates, click-through rates, and conversion rates.

**Collaboration**:

- Work closely with the sales team to ensure content is aligned with company goals and lead qualification criteria.
- Provide insights and feedback to the marketing team to improve overall campaign strategies.

**Requirements**:

- Bachelor's degree in Marketing, Communications, English, or related field.
- 1-3 years of experience in copywriting, preferably in a B2B sales or marketing context.
- Demonstrated ability to craft compelling outreach content that elicits responses.
- Exceptional written and verbal communication skills.
- Ability to thrive in a fast-paced environment with a keen eye for detail.
- Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility._

Tipo de puesto: Tiempo completo

Salario: A partir de $1.000 al mes