Content Marketing Analyst

hace 2 semanas


Bogota, Colombia Instaleap LLC A tiempo completo

**Profile**

As a Content Marketing Analyst at Instaleap, you will be responsible** for creating and implementing a content strategy that supports an organization's overall marketing goals,** also you will be in charge of evaluating the effectiveness of a company's content marketing strategies.

**What we bring to the table**:

- A growing organization with beautiful (remote if desired) positions and possibilities for personal development.
- A challenging job that’ll be at the core of our growth ambition.
- Rock-solid onboarding that’ll set you up for success in your job.
- Mentoring and coaching by experienced SaaS leaders can help you elevate your career.
- Great salary and compensation.
- Remote work: We are a global team
- Flexible hours: We trust in your work and abilities.
- Health Assurance.
- Access to E-learning platforms / Educational Budget: We support our workers to achieve success.

**Your SuperPowers**
- You know copywriting techniques;
- You have previous experience in creating and improving content pieces and strategies for B2B companies;
- You are crazy about learning new things and improving your skills and the processes you're involved in;
- You are fluent in Spanish or English and feel comfortable writing in English or Spanish;
- Fluency in Portuguese is a plus.

**What would you do?**
- Brainstorming, shaping, and writing advertisement/marketing pieces for campaigns in different formats and channels.
- Researching a customer or prospect to write persuasive messages to ICPs;
- Interview clients and gather inputs from sales and customer experience to better communicate our product value throughout the marketing funnel.
- Run tests in the pieces to refine messages, channels, persons, and contents;
- Create downloadable content, based on previous content available;
- Analyse performance indicators, build reports, and make data-driven decisions.

**Your experience has been shaped by**:

- A Graduation in the fields of Communications (Public Relations, Journalism), Marketing, Advertisement, Arts and Literature, etc;
- You have at least 1,5 years of experience in Marketing teams, performing Content and Copywriting roles.
- Previous experience with HubSpot, WordPress, and Google Analytics.
- Previously implemented SEO strategies
- Previously created and improved copy content for website and landing pages.


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