Marketing Social Media Communications Specialist

hace 9 meses

Bogota, Colombia Vertiv Group Corp A tiempo completo

RESPONSIBILITIES
- Develop engaging content for social media posts, including text, images, and videos, that align with the brand's voice and objectives.
- Monitor and respond to comments, messages, and mentions on social media to build relationships with the audience and foster community engagement.
- Implement strategies to grow the organization's social media following and increase engagement with target audiences.
- Use social media monitoring tools to track conversations, trends, and mentions relevant to the brand and leverage insights to inform content and engagement strategies.
- Plan and execute social media campaigns to promote products, services, or brand initiatives and measuring their effectiveness.
- Monitor key performance indicators (KPIs) such as engagement metrics, reach, and conversion rates, and preparing reports to track the impact of social media efforts.
- Work closely with internal teams, such as marketing, customer service, and product development, to ensure social media efforts align with overall business goals.
- Be prepared to address and manage any negative feedback, controversies, or crises that may arise on social media platforms.
- Build relationships with brand advocates and influencers to amplify the brand's message and reach a wider audience.

QUALIFICATIONS
- Bachelor's degree in marketing, communications, public relations, journalism, or digital marketing
- Three or more years in b-to-b marketing preferably in a high-tech industry
- Three or more years of social media community
- Excellent written and verbal communication skills
- strong customer service skills are important. This includes the ability to respond to inquiries, comments, and complaints in a timely and professional manner.
- Ability to collaborate effectively is essential.
- Ability to create engaging and relevant content for social media platforms, including writing, graphic design, and video production skills.
- Strong communication skills to interact with the audience, respond to comments and messages, and foster a sense of community around the brand.
- Proficiency in using social media platforms and scheduling tools, as well as an understanding of social media algorithms and best practices.
- Ability to analyze social media metrics and data to track the performance of campaigns, understand audience behavior, and make data-driven decisions.
- Ability to address customer inquiries, feedback, and complaints promptly and professionally, and escalate issues as needed.
- Understanding of the brand's goals and objectives and the ability to develop and implement social media strategies that support these goals.
- Willingness to work closely with other teams, such as marketing, PR, and customer service, to ensure a consistent brand voice and message across all channels.
- Capacity to identify and address challenges or issues that arise on social media, such as negative feedback or crises, in a proactive and effective manner.
- Ability to manage multiple social media accounts and campaigns simultaneously and prioritize tasks to meet deadlines and objectives.
- Thoroughly reviewing and editing content, monitoring social media metrics, and ensuring consistency in branding and messaging.
- Social Media Platforms Sprinkrl.
- Marketing Automation Platform (Eloqua) and/or CRM Platform (Oracle on Demand) experience a strong plus.
- Spanish, Portuguese, and English proficiency.

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