Musketeer (Cali)

**Company Description**
When Red Bull was founded in Austria in the mid 1980s, it marked the launch of not only a new product but also a unique marketing concept. The first can of Red Bull was sold in Austria in 1987, creating a whole new product category - Energy Drinks.

Today, Red Bull operates in over 175 countries, selling over 11.5 billion cans annually and growing Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. In Austria more than 2,000 individuals, representing over 60 different nationalities, work together to grow the brand and deliver great products and experiences by Giving Wiiings to People and Ideas.
**Job Description** PURPOSE OF THE JOB**:
The Musketeers represent Red Bull in their area, gaining the customers confidence, securing the availability and visibility of Red Bull at POS and being responsible of the continuous volume growth. The Musketeers will constantly detect business opportunities and trends in their area, build up a strong network of decision makers, possessing strong negotiation skills, and fostering a solution-oriented mindset.

**KEY RESPONSIBILITIES**

**1. “Living” the Red Bull On Premise culture**:

- Assume and live the Red Bull OP Culture. Creation of “kindred spirits”
- Seen as a credible and knowledgeable person to know in the On Premise. Demonstrates that they are seen as a “Do it now” person by influential contacts, brilliant knowledge and leverage of all brand properties.
- Live and breathe the nightlife environment.
- Engage key consumers through innovative activation that differentiates Red Bull from other drinks.
- Take responsibility for personal development and development as a Musketeer.

**2. Communication**:

- On premise Know-how and Red Bull culture transfer to our customers.
- Permanent teamwork with other Musketeers and communication with his Regional Manager.
- Develop relative industry relationships (Dj's, Promoters, Endemic Magazines, etc.) that results in business building initiatives.

**3. Event Activation**:

- Ensure availability and premium High 5 execution around 3rd party and Red Bull events. Negotiate and execute, pro-actively searching for opportunities to implement creative elements that drive Red Bull’s brand image and to offset money.
- Attendance on key 3rd party and Red Bull events.
- Organize incentives for customers under previous authorization of his superior. Searching the profitability of all invitations.

**4. Territory Management**:

- Grow & protect On Premise accounts in the related region. Permanent analysis of the territory and account specific business to find opportunities and to drive distribution.
- Correct positioning of the Red Bull brand and the Red Bull product portfolio in the territory.
- Identification, care and continuously development of local and regional On Premise accounts by a proper Route Planning.
- Set volume goals with each account that includes execution against Red Bull KPI’s. Review business volume and all business building initiatives permanently.
- Drive cooperation with the local Distributor’s Sales Force in order to reach an adequate numeric distribution.
- Routinely perform Staff Education/Energizers to ensure brand understanding, perfect serve, and encourage optimum pricing.

**5. Administration**:

- Permanent optimization of all OP Tools (OP Knowledge Base, Infonet, CRM, Warehouse, POS).
- Negotiate and implement commercial partnership agreements. Offset funds from financial contribution to added value.
- Fulfilment of report dead lines.
- Management of the local on-premise Budget. Bottom up planning and tracking of all marketing tools.

**6. Market research**
- Observation and reports of competitor activities.
- Active search of new opportunities for the Business in the region.
- Identification of EPC outlets.

**7. On Premise Marketing**
- Putting the On Premise marketing strategy into practice.
- Maintain and utilize tools appropriately (Point of sale materials) to drive vertical growth. Ensure that all marketing tools are staged in the right accounts according to international on -premise guidelines.
- Engage and differentiate the brand through innovative support following the On Premise vision of bringing added value to our customers.

**8. Key Priorities**

Securing the fulfilling of all International and national On Premise guidelines and the execution standards to reach a vertical growth in their customers. Continuously tracking of results accordingly.

High 5 Execution:

- Perfect Serve: Ensure a cold Red Bull can is given to consumer when ordered as part of a mixer or as a stand-alone beverage.
- Perfect Visibility: Stages perfect visibility in order to optimize sales.
- Consumption Activation: Sells in appropriate consumption activation tools and communication pieces.
- Right Price: Encourage the optimum price for Red Bull and Red Bull products in all managed accounts as per international guidelines.
- Menu placements: