Data Analyst

hace 1 semana


Bogotá, Bogotá D.E., Colombia Publicis Groupe A tiempo completo
Company description

Publicis Global Delivery is the talent powerhouse of Publicis Groupe, the largest global communications group. We make sure to hire, boost and develop the best people worldwide to deliver outstanding work for the most prominent clients within the Groupe.

In LATAM, we are over 1,700 passionate employees that love to push boundaries and drive innovative solutions. If you are a risk-taker and love to develop intrepid ideas, PGD is the place for you.

We Move People, and People Move Us

Overview

The Data Analyst designs and enforces the processes and protocols to manage data effectively across the ecosystem in an effort to maintain quality, consistency, and availability of data needed to produce client's marketing performance reports more efficiently. We then work to understand key decision points so we can ensure the correct business logic is applied, documented, and executed. Once that data is mined, it helps to optimize campaigns and tell the stories that bring our clients closer to their marketing, helping them understand if they're talking to the people they want, and if they're doing it the right way.

Responsibilities

We are seeking a proficient Data Analyst to join our Data and Analysis team (D&A). This role requires expertise in pulling data from various media platforms including, but not limited to, Campaign Manager 360, DV360, SA360, and The Trade Desk, as well as social platforms such as Meta, Reddit, Snapchat, TikTok, and Pinterest. Data visualization skills are a must (Tableau preferred; other tools may be acceptable).

Qualifications

1. Proven experience as a Data Analyst or similar role.
2. Proficiency in data extraction from various media and commerce platforms.
3. Advanced skill in Excel.
4. Experience using data visualization tools such as Tableau.
5. Eagerness to learn and improve data analysis skills.
6. Excellent attention to detail, critical-thinking, and problem-solving skills.

MUST:

  • Advanced Excel level
  • English level proficiency
  • Media and Data background
  • PPT experience
  • Experience in some social platforms (Meta is mandatory)
  • Programmatic familiarity
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