Online Reputation and SEO Analyst
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You’ll help keep Gallagher’s location and brand information accurate, visible, and consistent across search, maps, directories, reviews, and AI-powered search experiences.
You’ll work with SEO, Content, Analytics, and Web Platform colleagues to improve how our local presence performs across traditional and emerging search platforms:
- Manage and optimise Google Business Profiles, business listings, location data, and location pages across digital platforms, including Yext.
- Monitor and respond to online reviews, ratings, and reputation signals to help protect and strengthen brand reputation.
- Support Local SEO and AEO activity across location pages, business profiles, and reputation platforms.
- Work with SEO and Web Platform teams to find and fix technical SEO issues that affect location visibility and performance.
- Maintain structured data and other machine readable signals that help search engines and AI platforms understand Gallagher content.
- Track visibility across search engines, maps platforms, directories, and AI-powered search experiences.
- Review how reviews, local content, citations, and reputation signals affect discoverability.
- Help create clear standards and scalable processes for listings management and location page updates.
- Support office openings, relocations, acquisitions, mergers, and other business changes through location lifecycle management.
- Spot opportunities to improve local search performance, reputation metrics, AI visibility, and customer engagement.
REQUIREMENTS:
- You’ll have a bachelor's degree in Marketing, Communications, Business, Information Technology, or a related field.
- You’ll have 3 to 5 years of experience in Local SEO, Online Reputation Management, Digital Marketing, Search Marketing, or a related area.
- You’ll have hands on experience managing Google Business Profiles and business listing platforms.
- You’ll know the basics of SEO, including crawlability, indexation, metadata, redirects, and structured data.
- You’ll have experience using Yext or a similar platform to manage location data and reviews.
- You’ll be able to explain technical information clearly in writing, in presentations, and in conversations with SEO, content, analytics, and web colleagues.
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